With each new update, Instagram releases a new iteration of their app, growing their social platform with new tools and features. Instagram launched a feature known as “Guides.” Guides are a tool users can take advantage of to gather and publish easy to discover,...
Most TikTok users are members of GenZ, meaning they were born between the years of 1997 and 2012. Generation Z, or “zoomers,” are known as the “First Digital Natives.” They are the only generation in America that has grown up with the internet, cellphones, and social...
These days, TikTok is one of the most important tools in brand marketing. Creating a short, simple, and fun video that goes viral is one of the best ways to grow your customer database. When it comes to creating a viral-worthy TikTok, here are 10 tips for creating a...
Instead of typical news sources like newspapers or TV news stations, Gen Z is getting their news primarily from Twitter, TikTok, and various other social media outlets. Being the first generation to grow up entirely with social media and internet access, they are also...
Managing a brand can be overwhelming, time-consuming, and confusing. It is important that all brand elements be consistent, up-to-date, and authentic. We have put together 5 tips for how to navigate your brand for success. From your visual branding to targeting your...
Novella Brandhouse is proud to announce that Elizabeth Cooper McFadden, CEO and Director of Brand Strategy at Novella Brandhouse, has been notified that she has been selected for a national 2022 Enterprising Women of the Year Award. The announcement was made by...
Part 3 of 3: Decoding Success on Pinterest series In our last two posts, we went over the basics of the Pinterest algorithm and how to use it to bolster activity on your account. Today we are talking about how to use captions to push your content to the correct...
Part 2 of 3: Decoding Success on Pinterest series In the last post discussing our Pinterest restoration, we spoke on the importance of consistency and its impact on your performance. Once you have mastered the routine of posting and pinning, it is time to dig deeper...
Part 1 of 3: Decoding Success on Pinterest series Over the past several months, the Novella Pinterest account has undergone extensive changes. When looking back at our 2021 Pinterest performance, we knew it could be working harder for us. It was time to give more...
We’re nerdy about branding so we write a lot of content around brand strategy, messaging, target audience and positioning. But we are equally passionate about design. Specifically visual brand design. Because design matters. Entertainer Louis Armstrong was asked to...
