Graza, Fishwife, and Liquid Death didn’t invent new products — they reinvented how their categories talk. Here’s how B2B brands can borrow that playbook: digging into your customer’s “why,” finding a voice that’s unmistakably yours, and building a brand that makes people stop and say, “Wow, that’s different!”
By the time a potential customer searches for you, their mind is already partially made up about their options. They have a shortlist, and your brand is either on it or it isn’t.
Brand awareness is critical to the success of all marketing efforts, which is why pouring money into paid advertising before your brand foundation is solid is one of the most common (and costly) mistakes we see. This week, we’re talking about what actually builds brand awareness and why getting that right first is what makes everything else in your marketing perform better.
A question we often hear is: “So I have a brand strategy… how do I actually use it day-to-day?” Your brand strategy should be one of the most-referenced documents in your organization. We break down the practical ways to keep it at the center of your content, your team culture, and your business decisions.
Generations are changing and so is the pressure on brands to keep up. The secret isn’t pivoting away from your core to stay relevant, it’s amplifying what made customers latch on in the first place. Our latest blog breaks down how to market across Baby Boomers, Millennials, Gen Z, and the Gen Alpha wave coming up behind them, without losing what makes your brand worth following.
Your team is using AI to produce more content, faster. But speed without brand clarity just amplifies the inconsistencies you already had. We break down why strategic brand work matters more in an AI-powered world, not less.
Typography plays a bigger role in your brand than you may realize. Learn how the right typefaces create consistency, convey tone, and help your business show up clearly across every platform.
