Where Do You Use Brand Messaging?

Where Do You Use Brand Messaging?

Over the years, many new business calls or meetings with potential clients have started with, “We need messaging. We need to tell our story.”  Your brand strategy drives everything. It’s pretty obvious where and how the visual brand is used in your...
Branding: Building a Brand Everybody Loves

Branding: Building a Brand Everybody Loves

At the heart of developing a brand strategy is personifying a business. As a brand, it’s important to identify who you are, what you sound like, what words you use and what matters to you most.   And, above all, how you make people feel when they “hang out” with you. ...
TikTok: How Brands Are Using It for Marketing

TikTok: How Brands Are Using It for Marketing

If you have kids, you are probably very familiar with TikTok. But did you know that brands like The Washington Post, San Diego Zoo and Estee Lauder have incorporated TikTok into their marketing strategies? Estee Lauder recently made its TikTok debut. According to...