If you have an established brand, you may be asking yourself, how do I expand? How will this sub-brand affect my overall brand and is it even on-brand? We’ve outlined 6 key steps to creating a sub-brand under your existing brand umbrella.
Welcome to the future of marketing, branding, design, and social media! In this blog post, we’ll take a sneak peek into the trends that are set to redefine the digital landscape in 2024. Get ready for a journey into the latest strategies and innovations that...
The recipe to build a successful business includes a good product, investment, hard work, and a brand strategy that your ideal customer can relate to and find authentic. Your brand strategy drives everything from your marketing and customer experience to company...
What is digital branding and why is it important for social platforms? Digital branding is a mix of internet branding and digital marketing that companies can use to grow brand awareness, audience, leads and sales. It establishes brands as trustworthy and helps them...
niche [ nich, neesh ] noun ; a place or position suitable or appropriate for a person or thing: to find one’s niche in the business world Focus on defining your niche in the marketplace as you scale. Previously, the competition didn’t even know who you were. But...
If you are a business owner or brand manager, is your logo, brand name or tagline registered with the United States Patent & Trade Office? Do you know how to check to see if a brand name you are considering is already registered with USPTO? If the answer is NO to...
