niche [ nich, neesh ] noun ; a place or position suitable or appropriate for a person or thing: to find one’s niche in the business world Focus on defining your niche in the marketplace as you scale. Previously, the competition didn’t even know who you were. But...
Search Engine Optimization, or SEO, is a hot topic right now in the content strategy world (and you’re like, this is a whole “world”?). Basically, it’s the words, phrases, and keywords that make your site findable. Basic understanding of SEO: Compare it to a house. If...
