Here at the Brandhouse, we’re celebrating our 10-year anniversary this year. My team asked me to reflect on what I’ve learned leading this business over the last decade. In truth, A LOT! Like most business owners, you don’t know what you don’t know. You make a...
We’re back to feature another Novellaista on Novella Conversations! Meet Mary Cooper, our in-house copyeditor. Behind every good writer is a great editor. Here at the Brandhouse, we create a LOT of content from brand messaging and website copy to advertising campaigns...
What is digital branding and why is it important for social platforms? Digital branding is a mix of internet branding and digital marketing that companies can use to grow brand awareness, audience, leads and sales. It establishes brands as trustworthy and helps them...
Welcome back to Novella Conversations, a series where we feature a different Novellaista to help you meet the brains behind our brand. Meet Grace Rogers, Novella’s Social Media Coordinator. Grace started here as a work-shadow in 2021, and has been here ever since. She...
niche [ nich, neesh ] noun ; a place or position suitable or appropriate for a person or thing: to find one’s niche in the business world Focus on defining your niche in the marketplace as you scale. Previously, the competition didn’t even know who you were. But...
