As we hit the halfway mark of 2025, now is the perfect time to step back and reassess your marketing plan. The pace of change in branding, technology, and customer behavior continues to accelerate—and what worked in Q1 may need refining by Q3. Whether you’re a growing business or a nonprofit focused on impact, staying agile with your strategy is key.
Novella Brandhouse is proud to announce we are a 2024 Small Business Superstar! We have been officially recognized by the Greater Kansas City Chamber of Commerce for the fourth consecutive year. Superstars are for-profit businesses who are headquartered in Greater...
Here at the Brandhouse, we’re celebrating our 10-year anniversary this year. My team asked me to reflect on what I’ve learned leading this business over the last decade. In truth, A LOT! Like most business owners, you don’t know what you don’t know. You make a...
We’re back to feature another Novellaista on Novella Conversations! Meet Mary Cooper, our in-house copyeditor. Behind every good writer is a great editor. Here at the Brandhouse, we create a LOT of content from brand messaging and website copy to advertising campaigns...
niche [ nich, neesh ] noun ; a place or position suitable or appropriate for a person or thing: to find one’s niche in the business world Focus on defining your niche in the marketplace as you scale. Previously, the competition didn’t even know who you were. But...
