by Elizabeth McFadden | Feb 28, 2022 | Events, Small Business, Social Media
Brand marketing has become quite the buzzword. As marketers, we spend a lot of time and money cultivating our brands; working hours on strategizing the launch, tweaking a tagline and working to create buzz. We drive customers to our store or website in hopes that they...
by Elizabeth McFadden | Feb 19, 2022 | Announcements, Small Business
Novella Brandhouse is proud to announce we’ve been recognized as a 2022 Small Business Superstar by the Greater Kansas City Chamber of Commerce. This is the second year that our Kansas City brand-focused full service ad agency has earned this recognition. We were also...
by Elizabeth McFadden | Jul 23, 2021 | Small Business
Business owners tend to search out the latest marketing tricks when thinking about how to launch a new brand, but where they really need to start is in the brand strategy phase. We recently hosted a Clubhouse room on this topic, and our roundtable of experts landed on...
by Skeet Hanks | Oct 12, 2020 | Marketing, Small Business, Writing
Call the Newspaper! Earning press mentions and media is invaluable marketing. Press opportunities often are free and help you reach people outside your usual audience. But how do you get the press to bite? By offering a delicious story, of course. These days, you...
by Elizabeth McFadden | Jul 21, 2020 | Marketing, Resources, Small Business, Trends
It’s been a roller coaster of a year so far and we still have half the year to go! In August, we start planning for 2021. While we might have just regained our wits about us living in a “new normal,” we have to begin thinking about next year. 2021 will be here before...
by Skeet Hanks | Apr 7, 2020 | Announcements, Marketing, Resources, Small Business
Novella Brandhouse is Helping Business Owners Pivot with Purpose The marketing and branding firm offers essential kits to help business owners navigate moving from offline to online. KANSAS CITY, Mo. April 7, 2020—As we settle into a new reality, fewer things are...
