by Novella Brandhouse | Feb 15, 2019 | Branding, Marketing, Small Business, Social Media
Did you know the average American views over 4,000 ads a day? With that in mind, it is imperative that your brand message is both relevant and in the spotlight. Marketing budgets and strategy have never been so important. Making sure every advertising dollar is spent...
by Novella Brandhouse | Nov 9, 2018 | Kansas City, Small Business
Supporting local businesses is about giving back to the community that supports you. All of Kansas City’s local shop owners are Kansas City residents who have a personal connection to their products. Shopping small gives you the chance to support your local economy,...
by Novella Brandhouse | Sep 21, 2018 | Marketing, Resources, Small Business, Social Media, Writing
A healthy content strategy is data-driven with a branding component that lets your audience know what you’re all about. In this three-part series, we will break down the key components of creating a content strategy. Developing a strong content strategy means looking...
by Novella Brandhouse | Jun 25, 2018 | Case Studies, Events, Kansas City, Marketing, Small Business, Social Media
This campaign is ongoing and was a 2018 Social Media Club of Kansas City AMPS Gold Award winner for both a real-time campaign and Facebook Campaign in the Government Entity category. CAMPAIGN AUDIENCE The Brookside area is home to married couples with kids and a...
by Novella Brandhouse | Jun 14, 2018 | Awards, Case Studies, Kansas City, Marketing, Small Business, Website
Last Thursday, we gathered the girls for a night at the Quills Awards. We are honored to have won TWO awards! The Quills are hosted by the Kansas City chapter of the IABC. Awards are based on a points system, entries are graded on a rubric and then winners earn awards...
by Novella Brandhouse | May 22, 2018 | Case Studies, Events, Marketing, Small Business
Background Waldo is a vibrant neighborhood and business district located in the heart of Kansas City. What began in 1841 as the farm of Dr. David Waldo, soon became a bustling neighborhood on the edge of the city – a town unto itself. Today, you’ll find more than 600...
