by Novella Brandhouse | Oct 4, 2019 | Branding, Events, Marketing, Small Business
This week, we attended the Missouri State University Public Affairs Conference to explore how digital technology is influencing us and changing our lives. To stay current on our craft, we keep up on best practices and the latest and greatest in digital media, but what...
by Novella Brandhouse | Mar 19, 2019 | AMPS Submissions, Awards, Case Studies, Small Business, Social Media
AMPS 2018 Gold – External Agency on behalf of a Government/Education Institution – Multi-Channel In the midst of a changing retail scene, Brooksiders have held onto their pride in local business. This ongoing campaign aims to increase awareness of Brookside as a local...
by Novella Brandhouse | Mar 1, 2019 | Branding, Marketing, Small Business, Writing
7 Strategies for Success Launching Your Startup Launching a startup can feel like an overwhelming and risky undertaking. Passion drives companies, but without an effective branding process for launching it, you can feel lost and never make it past the drawing board....
by Novella Brandhouse | Feb 15, 2019 | Branding, Marketing, Small Business, Social Media
Did you know the average American views over 4,000 ads a day? With that in mind, it is imperative that your brand message is both relevant and in the spotlight. Marketing budgets and strategy have never been so important. Making sure every advertising dollar is spent...
by Novella Brandhouse | Nov 9, 2018 | Kansas City, Small Business
Supporting local businesses is about giving back to the community that supports you. All of Kansas City’s local shop owners are Kansas City residents who have a personal connection to their products. Shopping small gives you the chance to support your local economy,...
by Novella Brandhouse | Sep 21, 2018 | Marketing, Resources, Small Business, Social Media, Writing
A healthy content strategy is data-driven with a branding component that lets your audience know what you’re all about. In this three-part series, we will break down the key components of creating a content strategy. Developing a strong content strategy means looking...
