by Elizabeth McFadden | Oct 21, 2021 | Marketing
We believe in the power couple of creativity and strategy. Developing, designing and launching integrated, cross-channel, creative marketing campaigns is at the core of what we do. We call it strategy-infused creative work — aka beauty and brains! We pair beautiful...
by Elizabeth McFadden | Sep 28, 2021 | Branding
Target audience and positioning are the core elements of your brand strategy. The target audience is the intended audience — or people — for your product, service, marketing or content. Customer personas dive a little deeper. These are profiles you create to represent...
by Elizabeth McFadden | Sep 28, 2021 | Branding
It’s been a while since we brought you a Clubhouse update, so we thought it was time to share what’s new and how to host your own room. What’s New Open to all: If you are still waiting for your personal invite to Clubhouse, the wait is over! Clubhouse moved out of the...
by Elizabeth McFadden | Aug 25, 2021 | Marketing
A quick Google search will show you that the internet is not short on marketing ideas to grow your business. But, how do you know how much you should be spending to promote your products or services? We broke it down into 5 steps to create a basic marketing budget....
by Elizabeth McFadden | Aug 25, 2021 | Branding
What is your competitive advantage? Is it what distinguishes your company or organization from the competition? Are you charging a premium because of it? Are you known for this advantage and experiencing off-the-charts brand awareness? Nailing your competitive edge...
