by Elizabeth McFadden | Aug 30, 2022 | Social Media, Trends
To say that video has arrived is an understatement. Video is here and most brands can’t ignore the fact that they have to use it to be seen. Whether you are using it in your social media or as part of an ad campaign, the idea of producing it may be giving you...
by Elizabeth McFadden | Aug 9, 2022 | Marketing
Creating a marketing strategy for a 12-month period forces most brands to set goals, a budget and identify clear tactics to build brand awareness and drive marketing leads. Marketing is all about time and momentum so working from a 1-year plan gives companies the...
by Elizabeth McFadden | Jul 22, 2022 | Branding
In Spring ‘21, representing Novella Brandhouse, I was selected to be in the Goldman Sachs 10,000 Small Business National Cohort. This week, I attended the 10KSB National Summit alongside 2,500 small business owners from across the country. It was an INCREDIBLE event. ...
by Elizabeth McFadden | Jul 22, 2022 | Branding
Brand messaging can simply be just words on a page if it’s not given a voice. The tone and personality of a brand are all part of the experience you create for customers. It’s not just the tagline or the logo that creates a connection with your audience. It’s how you...
by Elizabeth McFadden | Jun 14, 2022 | Branding
Managing a brand can be overwhelming, time-consuming, and confusing. It is important that all brand elements be consistent, up-to-date, and authentic. We have put together 5 tips for how to navigate your brand for success. From your visual branding to targeting your...
