Novella Conversations: Lucy Hartman

Novella Conversations: Lucy Hartman

Meet Lucy Hartman, our Marketing Intern at Novella! Lucy plays a pivotal role in providing our team with thorough research, meticulous data collection, and insightful perspectives on all aspects of marketing for our clients. Get to know a little more about Lucy!

Influencer Marketing Among Top Trends for 2024

Influencer Marketing Among Top Trends for 2024

Among the top marketing trends for 2024 is influencer marketing. For quick reference, influencer marketing became a thing in 2009 and by 2019, started to take off as brands began using this tactic to get in front of potential customers. We’ve outlined our top tips to follow to meet your goals, drive brand awareness and increase sales.

How to Build Your Sub-Brand

How to Build Your Sub-Brand

If you have an established brand, you may be asking yourself, how do I expand? How will this sub-brand affect my overall brand and is it even on-brand? We’ve outlined 6 key steps to creating a sub-brand under your existing brand umbrella.