So your next conference or trade show is coming up in a few weeks. You’ve registered, blocked off your calendar and scoped out the best sushi places near the convention center. Attending the event will be useful, sure, but have you done everything you can to maximize...
Earlier this year, I was selected for the national 2022 Enterprising Women of the Year Award. I accepted the award at the Enterprising Women Celebration and Conference held in Florida and was recently recognized at a luncheon alongside the other honorees from Kansas...
LinkedIn is the least sexy of all the social media platforms. But what it lacks in sex appeal, it makes up for in results. If you are doing B2B marketing, demand generation or working to establish your brand as a thought leader, then LinkedIn should be a part of your...
To say that video has arrived is an understatement. Video is here and most brands can’t ignore the fact that they have to use it to be seen. Whether you are using it in your social media or as part of an ad campaign, the idea of producing it may be giving you...
Creating a marketing strategy for a 12-month period forces most brands to set goals, a budget and identify clear tactics to build brand awareness and drive marketing leads. Marketing is all about time and momentum so working from a 1-year plan gives companies the...
