If you have an established brand, you may be asking yourself, how do I expand? How will this sub-brand affect my overall brand and is it even on-brand? We’ve outlined 6 key steps to creating a sub-brand under your existing brand umbrella.
Meet Lily Booth. As a Graphic Designer, Lily creates visuals that align with a client’s brand strategy, target audience and overall business goals. Get to know Lily!
Welcome to the future of marketing, branding, design, and social media! In this blog post, we’ll take a sneak peek into the trends that are set to redefine the digital landscape in 2024. Get ready for a journey into the latest strategies and innovations that...
You’ve decided you need new, on-brand images to populate your website, improve your social media and make your marketing pop. But how do you get a photography project off the ground? The first step is to talk to a commercial photographer and get a bid specific...
We’re back to feature another Novellaista on Novella Conversations! Meet Abby Ventura, our Art Director with a passion for typography and color. What was the first album you bought? Backstreet Boys – Millennium What TV show or movie have you watched over...
Hiring an ad agency can be exciting because it means your business is growing. You’re dreaming about your future and the new possibilities for your brand. But when it comes to finding the right agency, where do you start? The process can be overwhelming. There are a...
