The Note
Branding: Building a Brand Everybody Loves
At the heart of developing a brand strategy is personifying a business. As a brand, it’s important to identify who you are, what you sound like, what words you use and what matters to you most. And, above all, how you make people feel when they “hang out” with you. ...
Marketing: Beauty and Brains
We believe in the power couple of creativity and strategy. Developing, designing and launching integrated, cross-channel, creative marketing campaigns is at the core of what we do. We call it strategy-infused creative work — aka beauty and brains! We pair beautiful...
Target Audience & Customer Personas: What’s the Difference Between Them and How Do You Define Them?
Target audience and positioning are the core elements of your brand strategy. The target audience is the intended audience — or people — for your product, service, marketing or content. Customer personas dive a little deeper. These are profiles you create to represent...
UPDATE (September 2021) — How to Clubhouse #3: Hosting Your Own Room/Topic
It’s been a while since we brought you a Clubhouse update, so we thought it was time to share what’s new and how to host your own room. What’s New Open to all: If you are still waiting for your personal invite to Clubhouse, the wait is over! Clubhouse moved out of the...
Marketing: 5 Steps to Creating a Marketing Budget
A quick Google search will show you that the internet is not short on marketing ideas to grow your business. But, how do you know how much you should be spending to promote your products or services? We broke it down into 5 steps to create a basic marketing budget....
Branding: Defining Your Competitive Edge in the Marketplace
What is your competitive advantage? Is it what distinguishes your company or organization from the competition? Are you charging a premium because of it? Are you known for this advantage and experiencing off-the-charts brand awareness? Nailing your competitive edge...
How to Use Branding in Your Marketing
When companies embark on creating their brand strategy, they are usually thinking about the look and feel or how to tell their story. But, did you know that beyond the logo design and messaging, you use your brand strategy in all aspects of marketing? Your brand...
Marketing Strategy to Support an Online Business
In the last year, many businesses went from offline to online — some as a first-time business and some after years of operating as a brick and mortar. The pandemic sped up what was inevitable for brands that needed to expand online to find more customers or reach...
Launching a Brand: 3 Strategies to Success
Business owners tend to search out the latest marketing tricks when thinking about how to launch a new brand, but where they really need to start is in the brand strategy phase. We recently hosted a Clubhouse room on this topic, and our roundtable of experts landed on...
TikTok: How Brands Are Using It for Marketing
If you have kids, you are probably very familiar with TikTok. But did you know that brands like The Washington Post, San Diego Zoo and Estee Lauder have incorporated TikTok into their marketing strategies? Estee Lauder recently made its TikTok debut. According to...