A Professionally Designed Brand Matters
We’re nerdy about branding so we write a lot of content around brand strategy, messaging, target audience and positioning. But we are equally passionate about design. Specifically visual brand design. Because design matters. Entertainer Louis Armstrong was asked to...
Let Your Customers Do the Talking (and Selling)
Online retailers face a unique set of challenges in trying to get us to fill our online shopping carts. The fact that we can’t touch or test a product sold online is a big hurdle when it comes to virtually peddling consumer products. To help you feel more confident in...
The Experience is the Other 33%
Brand marketing has become quite the buzzword. As marketers, we spend a lot of time and money cultivating our brands; working hours on strategizing the launch, tweaking a tagline and working to create buzz. We drive customers to our store or website in hopes that they...
UPDATE (February 2022) – How to Clubhouse #4: More ways to share your content
Our last Clubhouse update was posted in September and since then, Clubhouse has added a number of ways to repurpose your Clubhouse content and share to build your audience. Let’s dive in! What’s New Clip the last :30 seconds: Have you been in a room and the speaker...
Novella Brandhouse Recognized as a Small Business Superstar
Novella Brandhouse is proud to announce we’ve been recognized as a 2022 Small Business Superstar by the Greater Kansas City Chamber of Commerce. This is the second year that our Kansas City brand-focused full service ad agency has earned this recognition. We were also...
Super Bowl Commercials 2022: What Stood Out?
How many of you watched the Super Bowl? According to NBC, this year’s game was seen by 112.3 million viewers, up 14% from last year. It was a fun game to watch, with a fantastic halftime show and of course, the commercials. The commercials were a little “meh” until we...
Higher Ed: When is it time to bring in a marketing expert?
Beginning in 2020 and continuing on into 2022, colleges across the country have experienced enrollment declines. Both large universities as well as community colleges have been hit particularly hard. Branding and marketing are always important but in a tough...
How Do You Know When You Need a Brand Refresh?
When has a brand outlived its relevance? Your brand strategy should not be something that changes with the wind but it’s also something that isn’t static and set in stone for as long your business or organization exists. A good brand strategy stays in sync with your...
Where Do You Use Brand Messaging?
Over the years, many new business calls or meetings with potential clients have started with, “We need messaging. We need to tell our story.” Your brand strategy drives everything. It’s pretty obvious where and how the visual brand is used in your business...logo,...
How to Market a Service-Based Business
Marketing a service-based company is different from driving customers to buy a shiny, new product. For starters, you don’t have an actual thing for people to purchase and walk away with. Your business sells an intangible product, performed by your team of experts. The...