The Note

How to Build Your Sub-Brand

How to Build Your Sub-Brand

If you have an established brand, you may be asking yourself, how do I expand? How will this sub-brand affect my overall brand and is it even on-brand? We’ve outlined 6 key steps to creating a sub-brand under your existing brand umbrella.

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Novella Conversations: Lily Booth

Novella Conversations: Lily Booth

Meet Lily Booth. As a Graphic Designer, Lily creates visuals that align with a client’s brand strategy, target audience and overall business goals. Get to know Lily!

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What should your 2024 marketing plan include?

What should your 2024 marketing plan include?

As we stride into the new year, businesses are gearing up for fresh opportunities and challenges. Central to navigating this landscape successfully is a well-thought-out marketing plan. Whether you're a seasoned marketer or a burgeoning entrepreneur, it's crucial to...

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Market to Your Target Audience

Market to Your Target Audience

There is more to the world of marketing than just digital advertising, and there’s more than one way to acquire a customer. But are you focused on the right customer? And more importantly, your customer? As we begin a new year, take some time to review your designated...

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Tips for Headshot and Lifestyle Photos

Tips for Headshot and Lifestyle Photos

You’ve scheduled your photo shoot for team photos, individual headshots or lifestyle photos so what’s next? A great photoshoot includes wardrobe and style planning. Let’s talk about clothes, hair, makeup and more. Read on for tips and tricks for how to dress to look...

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Novella Conversations: Jim Rothfork

Novella Conversations: Jim Rothfork

Meet Jim Rothfork, our strategic partner in all things E-Commerce and web design. Jim has worked with us for almost 5 years as part of the Trailblaze Media group. We absolutely love working with Jim and so do our clients. Read on to see why he is such a special member...

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Social Media Platform Updates

Social Media Platform Updates

This summer, social media platforms have introduced some game changing updates. Read all about the new so you can stay in the know: Instagram GIF Comments: In May, Meta released GIF comments globally. Now, users can access this feature by clicking the newly added GIF...

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