The Note

Defining Your Brand Tone and Voice

Defining Your Brand Tone and Voice

Brand messaging can simply be just words on a page if it’s not given a voice. The tone and personality of a brand are all part of the experience you create for customers. It’s not just the tagline or the logo that creates a connection with your audience. It’s how you...

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Introducing Novella Studio…The Brandhouse’s Big News!

Introducing Novella Studio…The Brandhouse’s Big News!

Adding Pixels to Our Story with an In-house Content Creation Studio Understanding in a glance. This is what great visuals can create. Photography and video have the power to make a viewer feel something, to forge emotional connections that help your audience...

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How to: Instagram Guides

How to: Instagram Guides

With each new update, Instagram releases a new iteration of their app, growing their social platform with new tools and features. Instagram launched a feature known as “Guides.” Guides are a tool users can take advantage of to gather and publish easy to discover,...

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Do’s and Don’ts of Marketing to GenZ on TikTok

Do’s and Don’ts of Marketing to GenZ on TikTok

Most TikTok users are members of GenZ, meaning they were born between the years of 1997 and 2012. Generation Z, or “zoomers,” are known as the “First Digital Natives.” They are the only generation in America that has grown up with the internet, cellphones, and social...

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10 Tips for Creating a Viral TikTok

10 Tips for Creating a Viral TikTok

These days, TikTok is one of the most important tools in brand marketing. Creating a short, simple, and fun video that goes viral is one of the best ways to grow your customer database. When it comes to creating a viral-worthy TikTok, here are 10 tips for creating a...

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Where GenZ is Getting Their News

Where GenZ is Getting Their News

Instead of typical news sources like newspapers or TV news stations, Gen Z is getting their news primarily from Twitter, TikTok, and various other social media outlets. Being the first generation to grow up entirely with social media and internet access, they are also...

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5 Tips to Help You Manage Your Brand

5 Tips to Help You Manage Your Brand

Managing a brand can be overwhelming, time-consuming, and confusing. It is important that all brand elements be consistent, up-to-date, and authentic. We have put together 5 tips for how to navigate your brand for success. From your visual branding to targeting your...

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