The Note
This job is a fit for an upbeat, social-media-driven strategist with an eye for detail.
For many marketers, budgets are increasing for 2027, but so are the expectations. If you're already thinking about 2027, here's our take on which investments pay off, especially in the AI era.
Graza, Fishwife, and Liquid Death didn't invent new products — they reinvented how their categories talk. Here's how B2B brands can borrow that playbook: digging into your customer's "why," finding a voice that's unmistakably yours, and building a brand that makes peo...
Ranking isn't enough anymore. Learn how a clear website strategy — from AI keyword-rich blogs to consistent messaging across every channel — gets your brand found in search.
Your customers no longer find you on a page of links — they meet you inside an AI's answer. The old "feed the machine" playbook of more blogs, more keywords, and more posts now produces content the right people will never see. Here's why answer-targeted copywriting is...
Creative campaigns aren't just for big budgets. Learn how your business or nonprofit can build cohesive, strategic campaigns that work.
By the time a potential customer searches for you, their mind is already partially made up about their options. They have a shortlist, and your brand is either on it or it isn't.
Brand awareness is critical to the success of all marketing efforts, which is why pouring...
A question we often hear is: "So I have a brand strategy… how do I actually use it day-to-day?" Your brand strategy should be one of the most-referenced documents in your organization. We break down the practical ways to keep it at the center of your content, your tea...
Generations are changing and so is the pressure on brands to keep up. The secret isn't pivoting away from your core to stay relevant, it's amplifying what made customers latch on in the first place. Our latest blog breaks down how to market across Baby Boomers, Millenni...
Social media is a critical tool for non-profits. A thoughtful social media strategy is one of the most cost-effective tools a non-profit has — and the organizations getting it right are treating it like the marketing asset it actually is.
Your team is using AI to produce more content, faster. But speed without brand clarity just amplifies the inconsistencies you already had. We break down why strategic brand work matters more in an AI-powered world, not less.
Super Bowl 2026 ads cost up to $8M, but the strategies behind the best spots are free to steal. Here's what small businesses can learn from this year's winners.
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