The Note

Instagram Stories: You’re (probably) Doing Them Wrong #sorry

By: Sarah Tomes For many brands, Instagram stories are an afterthought in their marketing strategy. They shouldn’t be! Here’s why: Instagram has seen a significant decline in engagement rate for regular posts while story engagement has stayed high.Instagram stories...

Marketing Q & A: You Asked, We Answered

At some point, every small business embarks on marketing their business. We get a lot of questions around where to spend marketing dollars, how to utilize social media influencers and everything in between. We compiled 10 of the most frequently asked marketing...

UPDATE (April 2021) – How to Clubhouse

It’s April, and we are back with an update to How to Clubhouse. With a new app that’s still in beta, things change and evolve pretty quickly. Since February, the app has gone from 6 million users to 10 million. Clubhouse is quickly growing and has all the other social...

(How to) Marketing a Scaling Business

Is this you? Your sales are up and you’re expanding. In fact, you are seeing exponential growth. Revenue is increasing, yet you are not substantially increasing resources. But growing pains are real, and your brand and marketing are out of sync. Over the last several...

Novella Brandhouse Named “Small Business Superstar” by KC Chamber

We are proud to be named one of the first-ever Small Business Superstars by the Greater Kansas City Chamber of Commerce. Small Business Superstars have kept Kansas City moving forward through everything we’ve experienced over the past year. We’ve had to make big...

How to Clubhouse

Editor’s note: Clubhouse is a beta site, and things are updating every week. Continue to check-in for updates. Since late December, we have been on Clubhouse, and it’s been a wild ride so far. The app is still in beta and, at times, a little glitchy, but we are...

How to Pitch to Press & Media

Call the Newspaper! Earning press mentions and media is invaluable marketing. Press opportunities often are free and help you reach people outside your usual audience. But how do you get the press to bite? By offering a delicious story, of course. These days, you...

Re-entry Content Strategy: What to embrace “in these crazy times”

As many communities begin to re-enter into a new normal, embracing these crazy times can be awkward. Messaging is a central part of what helps you communicate clearly and empathetically with your customers. Tough times bring people together. And behind every brand is...

Planning for the Future: Trends for Marketing in 2021

It’s been a roller coaster of a year so far and we still have half the year to go! In August, we start planning for 2021. While we might have just regained our wits about us living in a “new normal,” we have to begin thinking about next year. 2021 will be here before...

Black Lives Matter 🖤

Dear Friends, From the first #BLM protest in August 2014 to protests now happening all over the world in response to George Floyd's death, the last couple of weeks have been a time of real reflection and listening to the voices of the movement. Here at Novella, we...

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