The Note
Three Strategies for Social Media
The goal of social media channels, a blog, and email marketing is to reach your consumer with relevant information. A company website is the first stop for many potential clients but next is your social media. People want to view what’s behind the curtain and see your...
Use social media platforms to grow your business and your network
Since social media came on the scene, brands have been utilizing it as a marketing tool. From blogs to podcasts to Instagram, businesses are using these mediums to build awareness. But do you feel like you’re getting any ROI or gaining traction with your content?...
NOVELLA BRANDHOUSE CEO HONORED AS 100 WOMEN TO KNOW ACROSS AMERICA
Novella Brandhouse is proud to announce that Elizabeth Cooper McFadden, CEO and Director of Brand Strategy at Novella Brandhouse, has been recognized as one of the 100 Women to KNOW Across America for 2023. The annual award recognizes the top 100 female leaders across...
Trademarking Your Brand: What You Need To Know
If you are a business owner or brand manager, is your logo, brand name or tagline registered with the United States Patent & Trade Office? Do you know how to check to see if a brand name you are considering is already registered with USPTO? If the answer is NO to...
Billboards Drive Digital
Digital advertising has come under fire. Whether it's the increasing cost to acquire customers or Apple’s 2021 iOS14 update and subsequent effect on Facebook and Instagram ads – digital advertising is not the end all, be all it once was. We are still digital ad fans...
Novella Conversations: Skeet Hanks
Welcome back to Novella Conversations, a series where we feature a different Novellaista to help you meet the brains behind our brand. Today we are highlighting our creative director! Meet New Orleans native Skeet Hanks What’s your go-to/signature fashion...
How to Plan for a Commercial Photo Shoot
You've decided you need new, on-brand images to populate your website, improve your social media and make your marketing pop. But how do you get a photography project off the ground? The first step is to talk to a commercial photographer and get a bid specific to your...
How Do You Reach Rural Customers with Advertising?
According to the USDA, in 2020, 46 million residents were living in rural areas. This makes up about 14 percent of the U.S. population. A typical rural county contained less than 10 percent of the population of a typical urban county in 2020—23,000 people compared...
28 Branding + Marketing Tips
February, with its 28 days, was begging for us to do something special. So, we curated a list of 28 branding + marketing tips and shared them every day for the month of February on our social media channels. Check out the entire list here and make it your goal to put...
Super Bowl LVII Commercials: The Best/Worst
For the third time in four years, our beloved KC Chiefs were in the Super Bowl so you can bet we were watching. Chris Stapleton’s bluesy take on the “Star Spangled Banner” plus an all-women flyover team set the stage for an incredible show that not only included a...
