The Note

Novella Conversations: Lucy Hartman

Novella Conversations: Lucy Hartman

Meet Lucy Hartman, our Marketing Intern at Novella! Lucy plays a pivotal role in providing our team with thorough research, meticulous data collection, and insightful perspectives on all aspects of marketing for our clients. Get to know a little more about Lucy!

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A New Strategic Partnership that’s *Chef’s Kiss* Perfection

A New Strategic Partnership that’s *Chef’s Kiss* Perfection

Introducing MKA Collective; A collaborative partnership between Novella Brandhouse, McDonnell Kinder & Associates, and Hermanos Design. Our team combines excellence in marketing and branding, restaurant and menu innovation, and architectural design to offer full-service solutions for your food concept.

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Influencer Marketing Among Top Trends for 2024

Influencer Marketing Among Top Trends for 2024

Among the top marketing trends for 2024 is influencer marketing. For quick reference, influencer marketing became a thing in 2009 and by 2019, started to take off as brands began using this tactic to get in front of potential customers. We’ve outlined our top tips to follow to meet your goals, drive brand awareness and increase sales.

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How to Build Your Sub-Brand

How to Build Your Sub-Brand

If you have an established brand, you may be asking yourself, how do I expand? How will this sub-brand affect my overall brand and is it even on-brand? We’ve outlined 6 key steps to creating a sub-brand under your existing brand umbrella.

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What should your 2024 marketing plan include?

What should your 2024 marketing plan include?

As we stride into the new year, businesses are gearing up for fresh opportunities and challenges. Central to navigating this landscape successfully is a well-thought-out marketing plan. Whether you're a seasoned marketer or a burgeoning entrepreneur, it's crucial to...

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Market to Your Target Audience

Market to Your Target Audience

There is more to the world of marketing than just digital advertising, and there’s more than one way to acquire a customer. But are you focused on the right customer? And more importantly, your customer? As we begin a new year, take some time to review your designated...

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