The Note
Your team is using AI to produce more content, faster. But speed without brand clarity just amplifies the inconsistencies you already had. We break down why strategic brand work matters more in an AI-powered world, not less.
Super Bowl 2026 ads cost up to $8M, but the strategies behind the best spots are free to steal. Here's what small businesses can learn from this year's winners.
B2B marketing success isn’t about doing more, it’s about doing the right things well. We outline how to invest strategically across email, digital media, events, and partnerships, without chasing trends or wasting budget.
Typography plays a bigger role in your brand than you may realize. Learn how the right typefaces create consistency, convey tone, and help your business show up clearly across every platform.
Major cultural moments are on the horizon in Kansas City, giving brands a rare chance to tap into heightened consumer attention and civic pride. With the World Cup and America 250 approaching, we break down what this means for your organization, why brand alignment matt...
When brands grow, evolve, or simply outgrow their old look, a rebrand often comes to mind—but knowing when to rebrand is the real secret sauce. We break down the key moments when a rebrand actually makes sense so you don’t waste time or budget.
As 2025 winds down, many brands find themselves with leftover marketing funds. Now’s the time to invest those dollars wisely: think visual refreshes, updated messaging, or a social media strategy that sets you up for a strong start in 2026.
The social media landscape has never been more complex. Today’s platforms are merging, evolving, and battling for Gen Z’s attention. To reach this generation, brands need more than a presence. They need a plan.
At Novella Brandhouse, through our strategic partnership with MKA Collective, we’re always scanning the horizon for trends that shape the food and beverage industry. Lately, one question has been on our minds: Why are established brands doubling down on marketing even...
Consumers are tuning out of their screens—and tuning in to the world around them. That’s why out-of-home advertising (think billboards, transit ads, digital displays) is having a major comeback.
The growing demand for Fractional CMO (Chief Marketing Officer) services has caught our attention over the last six months. Both potential and existing clients have come to us saying they need "fractional CMO support." They explain that they don't have the capacity, bud...
Case Study: Discover how MKA Collective hosted the Horizons Symposium 2025 in Kansas City, a three-day food and beverage event that blended brand strategy, culinary innovation, and unforgettable experiences.
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