The Note
Marketing: 5 Steps to Creating a Marketing Budget
A quick Google search will show you that the internet is not short on marketing ideas to grow your business. But, how do you know how much you should be spending to promote your products or services? We broke it down into 5 steps to create a basic marketing budget....
Branding: Defining Your Competitive Edge in the Marketplace
What is your competitive advantage? Is it what distinguishes your company or organization from the competition? Are you charging a premium because of it? Are you known for this advantage and experiencing off-the-charts brand awareness? Nailing your competitive edge...
How to Use Branding in Your Marketing
When companies embark on creating their brand strategy, they are usually thinking about the look and feel or how to tell their story. But, did you know that beyond the logo design and messaging, you use your brand strategy in all aspects of marketing? Your brand...
Marketing Strategy to Support an Online Business
In the last year, many businesses went from offline to online — some as a first-time business and some after years of operating as a brick and mortar. The pandemic sped up what was inevitable for brands that needed to expand online to find more customers or reach...
Launching a Brand: 3 Strategies to Success
Business owners tend to search out the latest marketing tricks when thinking about how to launch a new brand, but where they really need to start is in the brand strategy phase. We recently hosted a Clubhouse room on this topic, and our roundtable of experts landed on...
TikTok: How Brands Are Using It for Marketing
If you have kids, you are probably very familiar with TikTok. But did you know that brands like The Washington Post, San Diego Zoo and Estee Lauder have incorporated TikTok into their marketing strategies? Estee Lauder recently made its TikTok debut. According to...
Post-Pandemic: Evolving Your Brand Strategy
It’s safe to say nobody (brands included) is who they were pre-pandemic. Whether your business moved online, your office is working a new hybrid schedule or your target audience shifted, your brand must evolve to stay relevant as we come out of the pandemic and move...
Instagram Stories: You’re (probably) Doing Them Wrong #sorry
By: Sarah Tomes For many brands, Instagram stories are an afterthought in their marketing strategy. They shouldn’t be! Here’s why: Instagram has seen a significant decline in engagement rate for regular posts while story engagement has stayed high.Instagram stories...
Marketing Q & A: You Asked, We Answered
At some point, every small business embarks on marketing their business. We get a lot of questions around where to spend marketing dollars, how to utilize social media influencers and everything in between. We compiled 10 of the most frequently asked marketing...
UPDATE (April 2021) – How to Clubhouse
It’s April, and we are back with an update to How to Clubhouse. With a new app that’s still in beta, things change and evolve pretty quickly. Since February, the app has gone from 6 million users to 10 million. Clubhouse is quickly growing and has all the other social...