The Note
Why We Value Partnerships
Here at Novella Brandhouse, strategic partnerships help us elevate our business. The right partnerships are mutually beneficial by extending the audience reach. A strategic partnership is defined by Indeed as “the sharing of resources between two or more...
New Year Resolutions: Branding (+ Marketing)
New Year Resolution (njuː jɪə ˌrɛzəˈluːʃən ) or New Year's resolution NOUN: a promise to yourself or decision to do something, especially to improve one's behavior or lifestyle in some way, during the year ahead. Whether you have resolved to do better in 2023 when it...
Novella Conversations: Lindsey Rife
We're back to feature another Novellaista on Novella Conversations!Meet Lindsey Rife, our Studio Manager who enjoys making shoes in her free time! What’s your go-to/signature fashion look? A good mix of utility and fun - I love pattern Trip you want to go on: Visit my...
11 Social Media Predictions for 2023
Check out our 11 social media predictions for 2023. We based this on what we are reading, what the experts are saying and our own experiences managing and creating content across all the platforms. 1. Video isn’t going anywhere. Videos don’t need to be overproduced...
Should Your 2023 Marketing Strategy Include Influencer Marketing?
What is influencer marketing? Social media influencers are people/accounts with the ability to persuade consumers to purchase a product or service by recommending or promoting it on their accounts. Influencer marketing is a form of social media marketing that involves...
How to Build a Custom Photo Library (Within Your Budget)
In an ideal world, every business would have a dazzling library of original, custom photos that they can use for any occasion: their website, brochures, pitch decks, social media, digital ads and more. But that might not be realistic, budget-wise. Maybe you’ve relied...
Novella Conversations: Abby Ventura
We're back to feature another Novellaista on Novella Conversations! Meet Abby Ventura, our Art Director with a passion for typography and color. What was the first album you bought? Backstreet Boys - MillenniumWhat TV show or movie have you watched over and over and...
How to Leverage Trade Shows and Conferences for Leads and Brand Awareness?
So your next conference or trade show is coming up in a few weeks. You’ve registered, blocked off your calendar and scoped out the best sushi places near the convention center. Attending the event will be useful, sure, but have you done everything you can to maximize...
How to Hire an Ad Agency: 5 Tips for Finding the Right Fit
Hiring an ad agency can be exciting because it means your business is growing. You’re dreaming about your future and the new possibilities for your brand. But when it comes to finding the right agency, where do you start? The process can be overwhelming. There are a...
A Pinch-Me Moment
Earlier this year, I was selected for the national 2022 Enterprising Women of the Year Award. I accepted the award at the Enterprising Women Celebration and Conference held in Florida and was recently recognized at a luncheon alongside the other honorees from Kansas...
