The Note

Marketing: 5 Steps to Creating a Marketing Budget

Marketing: 5 Steps to Creating a Marketing Budget

A quick Google search will show you that the internet is not short on marketing ideas to grow your business. But, how do you know how much you should be spending to promote your products or services? We broke it down into 5 steps to create a basic marketing budget....

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Branding: Defining Your Competitive Edge in the Marketplace

Branding: Defining Your Competitive Edge in the Marketplace

What is your competitive advantage? Is it what distinguishes your company or organization from the competition? Are you charging a premium because of it? Are you known for this advantage and experiencing off-the-charts brand awareness? Nailing your competitive edge...

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How to Use Branding in Your Marketing

How to Use Branding in Your Marketing

When companies embark on creating their brand strategy, they are usually thinking about the look and feel or how to tell their story. But, did you know that beyond the logo design and messaging, you use your brand strategy in all aspects of marketing? Your brand...

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Marketing Strategy to Support an Online Business

Marketing Strategy to Support an Online Business

In the last year, many businesses went from offline to online — some as a first-time business and some after years of operating as a brick and mortar. The pandemic sped up what was inevitable for brands that needed to expand online to find more customers or reach...

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Launching a Brand: 3 Strategies to Success

Launching a Brand: 3 Strategies to Success

Business owners tend to search out the latest marketing tricks when thinking about how to launch a new brand, but where they really need to start is in the brand strategy phase. We recently hosted a Clubhouse room on this topic, and our roundtable of experts landed on...

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TikTok: How Brands Are Using It for Marketing

TikTok: How Brands Are Using It for Marketing

If you have kids, you are probably very familiar with TikTok. But did you know that brands like The Washington Post, San Diego Zoo and Estee Lauder have incorporated TikTok into their marketing strategies? Estee Lauder recently made its TikTok debut. According to...

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Post-Pandemic: Evolving Your Brand Strategy

Post-Pandemic: Evolving Your Brand Strategy

It’s safe to say nobody (brands included) is who they were pre-pandemic. Whether your business moved online, your office is working a new hybrid schedule or your target audience shifted, your brand must evolve to stay relevant as we come out of the pandemic and move...

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Marketing Q & A: You Asked, We Answered

Marketing Q & A: You Asked, We Answered

At some point, every small business embarks on marketing their business. We get a lot of questions around where to spend marketing dollars, how to utilize social media influencers and everything in between. We compiled 10 of the most frequently asked marketing...

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UPDATE (April 2021) – How to Clubhouse

UPDATE (April 2021) – How to Clubhouse

It’s April, and we are back with an update to How to Clubhouse. With a new app that’s still in beta, things change and evolve pretty quickly. Since February, the app has gone from 6 million users to 10 million. Clubhouse is quickly growing and has all the other social...

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