The Note

10 Things I’ve Learned Being a CEO

10 Things I’ve Learned Being a CEO

Here at the Brandhouse, we’re celebrating our 10-year anniversary this year. My team asked me to reflect on what I’ve learned leading this business over the last decade. In truth, A LOT!   Like most business owners, you don’t know what you don’t know. You make a...

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Novella Conversations: Mary Cooper

Novella Conversations: Mary Cooper

We’re back to feature another Novellaista on Novella Conversations! Meet Mary Cooper, our in-house copyeditor. Behind every good writer is a great editor. Here at the Brandhouse, we create a LOT of content from brand messaging and website copy to advertising campaigns...

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Digital Branding for Social Platforms

Digital Branding for Social Platforms

What is digital branding and why is it important for social platforms? Digital branding is a mix of internet branding and digital marketing that companies can use to grow brand awareness, audience, leads and sales. It establishes brands as trustworthy and helps them...

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Novella Conversations: Grace Rogers

Novella Conversations: Grace Rogers

Welcome back to Novella Conversations, a series where we feature a different Novellaista to help you meet the brains behind our brand. Meet Grace Rogers, Novella’s Social Media Coordinator. Grace started here as a work-shadow in 2021, and has been here ever since. She...

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Defining Your Niche in the Industry

Defining Your Niche in the Industry

niche [ nich, neesh ] noun ; a place or position suitable or appropriate for a person or thing: to find one's niche in the business world Focus on defining your niche in the marketplace as you scale. Previously, the competition didn’t even know who you were. But now,...

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Three Strategies for Social Media

Three Strategies for Social Media

The goal of social media channels, a blog, and email marketing is to reach your consumer with relevant information. A company website is the first stop for many potential clients but next is your social media. People want to view what’s behind the curtain and see your...

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Trademarking Your Brand: What You Need To Know

Trademarking Your Brand: What You Need To Know

If you are a business owner or brand manager, is your logo, brand name or tagline registered with the United States Patent & Trade Office? Do you know how to check to see if a brand name you are considering is already registered with USPTO? If the answer is NO to...

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Billboards Drive Digital

Billboards Drive Digital

Digital advertising has come under fire. Whether it's the increasing cost to acquire customers or Apple’s 2021 iOS14 update and subsequent effect on Facebook and Instagram ads – digital advertising is not the end all, be all it once was. We are still digital ad fans...

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