The Note

10 Tips for Creating a Viral TikTok

10 Tips for Creating a Viral TikTok

These days, TikTok is one of the most important tools in brand marketing. Creating a short, simple, and fun video that goes viral is one of the best ways to grow your customer database. When it comes to creating a viral-worthy TikTok, here are 10 tips for creating a...

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Where GenZ is Getting Their News

Where GenZ is Getting Their News

Instead of typical news sources like newspapers or TV news stations, Gen Z is getting their news primarily from Twitter, TikTok, and various other social media outlets. Being the first generation to grow up entirely with social media and internet access, they are also...

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5 Tips to Help You Manage Your Brand

5 Tips to Help You Manage Your Brand

Managing a brand can be overwhelming, time-consuming, and confusing. It is important that all brand elements be consistent, up-to-date, and authentic. We have put together 5 tips for how to navigate your brand for success. From your visual branding to targeting your...

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Diversifying Your Pinterest Content

Diversifying Your Pinterest Content

Part 2 of 3: Decoding Success on Pinterest series In the last post discussing our Pinterest restoration, we spoke on the importance of consistency and its impact on your performance. Once you have mastered the routine of posting and pinning, it is time to dig deeper...

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A Professionally Designed Brand Matters

A Professionally Designed Brand Matters

We’re nerdy about branding so we write a lot of content around brand strategy, messaging, target audience and positioning. But we are equally passionate about design. Specifically visual brand design. Because design matters. Entertainer Louis Armstrong was asked to...

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Let Your Customers Do the Talking (and Selling)

Let Your Customers Do the Talking (and Selling)

Online retailers face a unique set of challenges in trying to get us to fill our online shopping carts. The fact that we can’t touch or test a product sold online is a big hurdle when it comes to virtually peddling consumer products. To help you feel more confident in...

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The Experience is the Other 33%

The Experience is the Other 33%

Brand marketing has become quite the buzzword. As marketers, we spend a lot of time and money cultivating our brands; working hours on strategizing the launch, tweaking a tagline and working to create buzz. We drive customers to our store or website in hopes that they...

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