The Note

Post-Pandemic: Evolving Your Brand Strategy

Post-Pandemic: Evolving Your Brand Strategy

It’s safe to say nobody (brands included) is who they were pre-pandemic. Whether your business moved online, your office is working a new hybrid schedule or your target audience shifted, your brand must evolve to stay relevant as we come out of the pandemic and move...

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Marketing Q & A: You Asked, We Answered

Marketing Q & A: You Asked, We Answered

At some point, every small business embarks on marketing their business. We get a lot of questions around where to spend marketing dollars, how to utilize social media influencers and everything in between. We compiled 10 of the most frequently asked marketing...

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UPDATE (April 2021) – How to Clubhouse

UPDATE (April 2021) – How to Clubhouse

It’s April, and we are back with an update to How to Clubhouse. With a new app that’s still in beta, things change and evolve pretty quickly. Since February, the app has gone from 6 million users to 10 million. Clubhouse is quickly growing and has all the other social...

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(How to) Marketing a Scaling Business

(How to) Marketing a Scaling Business

Is this you? Your sales are up and you’re expanding. In fact, you are seeing exponential growth. Revenue is increasing, yet you are not substantially increasing resources. But growing pains are real, and your brand and marketing are out of sync. Over the last several...

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How to Clubhouse

How to Clubhouse

Editor’s note: Clubhouse is a beta site, and things are updating every week. Continue to check-in for updates.  Since late December, we have been on Clubhouse, and it’s been a wild ride so far. The app is still in beta and, at times, a little glitchy, but we are...

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How to Pitch to Press & Media

How to Pitch to Press & Media

Call the Newspaper!  Earning press mentions and media is invaluable marketing. Press opportunities often are free and help you reach people outside your usual audience. But how do you get the press to bite? By offering a delicious story, of course. These days, you...

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Planning for the Future: Trends for Marketing in 2021 

Planning for the Future: Trends for Marketing in 2021 

It’s been a roller coaster of a year so far and we still have half the year to go! In August, we start planning for 2021. While we might have just regained our wits about us living in a “new normal,” we have to begin thinking about next year. 2021 will be here before...

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