Market to Your Target Audience

Market to Your Target Audience

There is more to the world of marketing than just digital advertising, and there’s more than one way to acquire a customer. But are you focused on the right customer? And more importantly, your customer? As we begin a new year, take some time to review your designated...
Defining Your Niche in the Industry

Defining Your Niche in the Industry

niche [ nich, neesh ] noun ; a place or position suitable or appropriate for a person or thing: to find one’s niche in the business world Focus on defining your niche in the marketplace as you scale. Previously, the competition didn’t even know who you were. But...