by Novella Brandhouse | Jun 14, 2018 | Awards, Case Studies, Kansas City, Marketing, Small Business, Website
Last Thursday, we gathered the girls for a night at the Quills Awards. We are honored to have won TWO awards! The Quills are hosted by the Kansas City chapter of the IABC. Awards are based on a points system, entries are graded on a rubric and then winners earn awards...
by Novella Brandhouse | Jun 8, 2018 | Branding, Marketing, Resources
Rebranding is a big deal. It’s a process that requires some deep diving. It means taking a serious moment to look at the heart of your business—why you do what you do and whether your customers are aware of that. A poor brand can be detrimental. It may seem like a...
by Novella Brandhouse | Jun 1, 2018 | Case Studies, Marketing
Audience Audience Profile: Primary: Male [age 35-64; located in the Sunbelt, Midwest, New England and the Coast] Audience segments: Farmers, commercial fishing industry, golf superintendents, landscape architects and contractors, landowners/managers of ponds, marina...
by Novella Brandhouse | Jun 1, 2018 | Case Studies, Events, Marketing
Audience Brookside is home to married couples with kids and a bustling household, or young millennials who have recently settled in this beloved Kansas City neighborhood. Brooksiders love the small-town charm of their community that is more than just shops and...
by Novella Brandhouse | Jun 1, 2018 | Case Studies, Marketing, Website
Background The Waldo community is a widespread area with over 80 businesses ranging from beloved bakeries, to services that value and know their customers personally, to a booming nightlife destination for Waldonians and Kansas City locals and foodies. The Small...
by Novella Brandhouse | Jun 1, 2018 | Case Studies, Events, Marketing, Social Media
Background The Brookside Shops have been fulfilling the vision for the absolute best in neighborhood shopping, dining and services for nearly a century. Generations of Kansas Citians have turned to the Brookside Shopping District to meet their everyday needs along...
