What is digital branding and why is it important for social platforms? Digital branding is a mix of internet branding and digital marketing that companies can use to grow brand awareness, audience, leads and sales. It establishes brands as trustworthy and helps them...
niche [ nich, neesh ] noun ; a place or position suitable or appropriate for a person or thing: to find one’s niche in the business world Focus on defining your niche in the marketplace as you scale. Previously, the competition didn’t even know who you were. But...
The goal of social media channels, a blog, and email marketing is to reach your consumer with relevant information. A company website is the first stop for many potential clients but next is your social media. People want to view what’s behind the curtain and see your...
Since social media came on the scene, brands have been utilizing it as a marketing tool. From blogs to podcasts to Instagram, businesses are using these mediums to build awareness. But do you feel like you’re getting any ROI or gaining traction with your content?...
If you are a business owner or brand manager, is your logo, brand name or tagline registered with the United States Patent & Trade Office? Do you know how to check to see if a brand name you are considering is already registered with USPTO? If the answer is NO to...
Digital advertising has come under fire. Whether it’s the increasing cost to acquire customers or Apple’s 2021 iOS14 update and subsequent effect on Facebook and Instagram ads – digital advertising is not the end all, be all it once was. We are still digital ad...
