by Elizabeth McFadden | Mar 18, 2022 | Marketing, People
Online retailers face a unique set of challenges in trying to get us to fill our online shopping carts. The fact that we can’t touch or test a product sold online is a big hurdle when it comes to virtually peddling consumer products. To help you feel more confident in...
by Elizabeth McFadden | Feb 24, 2022 | Announcements, Marketing
Our last Clubhouse update was posted in September and since then, Clubhouse has added a number of ways to repurpose your Clubhouse content and share to build your audience. Let’s dive in! What’s New Clip the last :30 seconds: Have you been in a room and the speaker...
by Elizabeth McFadden | Feb 18, 2022 | Events, Marketing
How many of you watched the Super Bowl? According to NBC, this year’s game was seen by 112.3 million viewers, up 14% from last year. It was a fun game to watch, with a fantastic halftime show and of course, the commercials. The commercials were a little “meh” until we...
by Elizabeth McFadden | Feb 18, 2022 | Marketing, Resources
Beginning in 2020 and continuing on into 2022, colleges across the country have experienced enrollment declines. Both large universities as well as community colleges have been hit particularly hard. Branding and marketing are always important but in a tough...
by Skeet Hanks | Dec 7, 2021 | Marketing
Marketing a service-based company is different from driving customers to buy a shiny, new product. For starters, you don’t have an actual thing for people to purchase and walk away with. Your business sells an intangible product, performed by your team of experts. The...
by Elizabeth McFadden | Oct 21, 2021 | Marketing
We believe in the power couple of creativity and strategy. Developing, designing and launching integrated, cross-channel, creative marketing campaigns is at the core of what we do. We call it strategy-infused creative work — aka beauty and brains! We pair beautiful...
