Super Bowl 2026 Ads: What Small Businesses Can Learn from the $8 Million Big Game
Super Bowl 2026 ads cost up to $8M, but the strategies behind the best spots are free to steal. Here’s what small businesses can learn from this year’s winners.
Where to Spend Your B2B Marketing Dollars Wisely
B2B marketing success isn’t about doing more, it’s about doing the right things well. We outline how to invest strategically across email, digital media, events, and partnerships, without chasing trends or wasting budget.
How the 2026 World Cup + America 250 Will Shape Your Marketing — And How Your Brand Can Be Ready
Major cultural moments are on the horizon in Kansas City, giving brands a rare chance to tap into heightened consumer attention and civic pride. With the World Cup and America 250 approaching, we break down what this means for your organization, why brand alignment matters, and how to stay truly “event-ready.”
How to Smartly Spend Your Year-End Marketing Dollars
As 2025 winds down, many brands find themselves with leftover marketing funds. Now’s the time to invest those dollars wisely: think visual refreshes, updated messaging, or a social media strategy that sets you up for a strong start in 2026.
Tariffs Are Rising. But, So Is Marketing Spend
At Novella Brandhouse, through our strategic partnership with MKA Collective, we’re always scanning the horizon for trends that shape the food and beverage industry. Lately, one question has been on our minds: Why are established brands doubling down on marketing even in the face of tariffs and rising costs?
The Growing Demand for Fractional CMO Services
The growing demand for Fractional CMO (Chief Marketing Officer) services has caught our attention over the last six months. Both potential and existing clients have come to us saying they need “fractional CMO support.” They explain that they don’t have the capacity, budget or desire to sustain an in-house marketing executive but need strategic marketing leadership. This trend reflects broader market shifts as companies recognize the gap.
