Meet Lucy Hartman, our Marketing Intern at Novella! Lucy plays a pivotal role in providing our team with thorough research, meticulous data collection, and insightful perspectives on all aspects of marketing for our clients. Get to know a little more about Lucy!
Among the top marketing trends for 2024 is influencer marketing. For quick reference, influencer marketing became a thing in 2009 and by 2019, started to take off as brands began using this tactic to get in front of potential customers. We’ve outlined our top tips to follow to meet your goals, drive brand awareness and increase sales.
As we stride into the new year, businesses are gearing up for fresh opportunities and challenges. Central to navigating this landscape successfully is a well-thought-out marketing plan. Whether you’re a seasoned marketer or a burgeoning entrepreneur, it’s...
There is more to the world of marketing than just digital advertising, and there’s more than one way to acquire a customer. But are you focused on the right customer? And more importantly, your customer? As we begin a new year, take some time to review your designated...
Welcome to the future of marketing, branding, design, and social media! In this blog post, we’ll take a sneak peek into the trends that are set to redefine the digital landscape in 2024. Get ready for a journey into the latest strategies and innovations that...
The recipe to build a successful business includes a good product, investment, hard work, and a brand strategy that your ideal customer can relate to and find authentic. Your brand strategy drives everything from your marketing and customer experience to company...
