by Elizabeth McFadden | Aug 25, 2021 | Marketing
A quick Google search will show you that the internet is not short on marketing ideas to grow your business. But, how do you know how much you should be spending to promote your products or services? We broke it down into 5 steps to create a basic marketing budget....
by Elizabeth McFadden | Jul 29, 2021 | Marketing
When companies embark on creating their brand strategy, they are usually thinking about the look and feel or how to tell their story. But, did you know that beyond the logo design and messaging, you use your brand strategy in all aspects of marketing? Your brand...
by Elizabeth McFadden | Jul 29, 2021 | Marketing
In the last year, many businesses went from offline to online — some as a first-time business and some after years of operating as a brick and mortar. The pandemic sped up what was inevitable for brands that needed to expand online to find more customers or reach...
by Skeet Hanks | Oct 12, 2020 | Marketing, Small Business, Writing
Call the Newspaper! Earning press mentions and media is invaluable marketing. Press opportunities often are free and help you reach people outside your usual audience. But how do you get the press to bite? By offering a delicious story, of course. These days, you...
by Elizabeth McFadden | Jul 21, 2020 | Marketing, Resources, Small Business, Trends
It’s been a roller coaster of a year so far and we still have half the year to go! In August, we start planning for 2021. While we might have just regained our wits about us living in a “new normal,” we have to begin thinking about next year. 2021 will be here before...
by Skeet Hanks | Apr 7, 2020 | Announcements, Marketing, Resources, Small Business
Novella Brandhouse is Helping Business Owners Pivot with Purpose The marketing and branding firm offers essential kits to help business owners navigate moving from offline to online. KANSAS CITY, Mo. April 7, 2020—As we settle into a new reality, fewer things are...
