by Skeet Hanks | Dec 7, 2021 | Marketing
Marketing a service-based company is different from driving customers to buy a shiny, new product. For starters, you don’t have an actual thing for people to purchase and walk away with. Your business sells an intangible product, performed by your team of experts. The...
by Elizabeth McFadden | Oct 21, 2021 | Marketing
We believe in the power couple of creativity and strategy. Developing, designing and launching integrated, cross-channel, creative marketing campaigns is at the core of what we do. We call it strategy-infused creative work — aka beauty and brains! We pair beautiful...
by Elizabeth McFadden | Aug 25, 2021 | Marketing
A quick Google search will show you that the internet is not short on marketing ideas to grow your business. But, how do you know how much you should be spending to promote your products or services? We broke it down into 5 steps to create a basic marketing budget....
by Elizabeth McFadden | Jul 29, 2021 | Marketing
When companies embark on creating their brand strategy, they are usually thinking about the look and feel or how to tell their story. But, did you know that beyond the logo design and messaging, you use your brand strategy in all aspects of marketing? Your brand...
by Elizabeth McFadden | Jul 29, 2021 | Marketing
In the last year, many businesses went from offline to online — some as a first-time business and some after years of operating as a brick and mortar. The pandemic sped up what was inevitable for brands that needed to expand online to find more customers or reach...
by Skeet Hanks | Oct 12, 2020 | Marketing, Small Business, Writing
Call the Newspaper! Earning press mentions and media is invaluable marketing. Press opportunities often are free and help you reach people outside your usual audience. But how do you get the press to bite? By offering a delicious story, of course. These days, you...
