Defining Your Niche in the Industry

Defining Your Niche in the Industry

niche [ nich, neesh ] noun ; a place or position suitable or appropriate for a person or thing: to find one’s niche in the business world Focus on defining your niche in the marketplace as you scale. Previously, the competition didn’t even know who you were. But...
Three Strategies for Social Media

Three Strategies for Social Media

The goal of social media channels, a blog, and email marketing is to reach your consumer with relevant information. A company website is the first stop for many potential clients but next is your social media. People want to view what’s behind the curtain and see your...
Billboards Drive Digital

Billboards Drive Digital

Digital advertising has come under fire. Whether it’s the increasing cost to acquire customers or Apple’s 2021 iOS14 update and subsequent effect on Facebook and Instagram ads – digital advertising is not the end all, be all it once was. We are still digital ad...