What is digital branding and why is it important for social platforms? Digital branding is a mix of internet branding and digital marketing that companies can use to grow brand awareness, audience, leads and sales. It establishes brands as trustworthy and helps them...
Welcome back to Novella Conversations, a series where we feature a different Novellaista to help you meet the brains behind our brand. Meet Grace Rogers, Novella’s Social Media Coordinator. Grace started here as a work-shadow in 2021, and has been here ever since. She...
The goal of social media channels, a blog, and email marketing is to reach your consumer with relevant information. A company website is the first stop for many potential clients but next is your social media. People want to view what’s behind the curtain and see your...
Since social media came on the scene, brands have been utilizing it as a marketing tool. From blogs to podcasts to Instagram, businesses are using these mediums to build awareness. But do you feel like you’re getting any ROI or gaining traction with your content?...
You’ve decided you need new, on-brand images to populate your website, improve your social media and make your marketing pop. But how do you get a photography project off the ground? The first step is to talk to a commercial photographer and get a bid specific...
February, with its 28 days, was begging for us to do something special. So, we curated a list of 28 branding + marketing tips and shared them every day for the month of February on our social media channels. Check out the entire list here and make it your goal to put...
