Among the top marketing trends for 2024 is influencer marketing. For quick reference, influencer marketing became a thing in 2009 and by 2019, started to take off as brands began using this tactic to get in front of potential customers. We’ve outlined our top tips to follow to meet your goals, drive brand awareness and increase sales.
Welcome to the future of marketing, branding, design, and social media! In this blog post, we’ll take a sneak peek into the trends that are set to redefine the digital landscape in 2024. Get ready for a journey into the latest strategies and innovations that...
The recipe to build a successful business includes a good product, investment, hard work, and a brand strategy that your ideal customer can relate to and find authentic. Your brand strategy drives everything from your marketing and customer experience to company...
This summer, social media platforms have introduced some game changing updates. Read all about the new so you can stay in the know: Instagram GIF Comments: In May, Meta released GIF comments globally. Now, users can access this feature by clicking the newly added GIF...
What is digital branding and why is it important for social platforms? Digital branding is a mix of internet branding and digital marketing that companies can use to grow brand awareness, audience, leads and sales. It establishes brands as trustworthy and helps them...
Welcome back to Novella Conversations, a series where we feature a different Novellaista to help you meet the brains behind our brand. Meet Grace Rogers, Novella’s Social Media Coordinator. Grace started here as a work-shadow in 2021, and has been here ever since. She...
