by Novella Brandhouse | Oct 8, 2018 | Marketing, Resources, Writing
An editorial calendar is essential for keeping you sane in the midst of trying to do it all, and update and respond to comments on social media with the appropriate amount of emojis. When we sit down to write an editorial calendar, there are a few things we do before...
by Novella Brandhouse | Sep 30, 2018 | Marketing, Resources, Social Media, Website, Writing
Now that you’ve identified your brand and created your content strategy, it’s time to put it to work with a campaign! A campaign is a concentrated communications effort to educate, excite, or engage with your audience about a particular subject, like a special, an...
by Novella Brandhouse | Sep 21, 2018 | Marketing, Resources, Small Business, Social Media, Writing
A healthy content strategy is data-driven with a branding component that lets your audience know what you’re all about. In this three-part series, we will break down the key components of creating a content strategy. Developing a strong content strategy means looking...
by Novella Brandhouse | Jun 8, 2018 | Branding, Marketing, Resources, Small Business
Rebranding is a big deal. It’s a process that requires some deep diving. It means taking a serious moment to look at the heart of your business—why you do what you do and whether your customers are aware of that. A poor brand can be detrimental. It may seem like a...
by Novella Brandhouse | Sep 6, 2017 | Marketing, Resources, Social Media
We’re big readers over here. And when we’re not listening to Harry Potter audiobooks set or reading this season’s hot pick The Couple Next Door by Shari Lapena, we’re reading up on the latest trends and strategies, plus a few extra things. Here...
