Now more than ever, to cut through the competitive noise, clients are coming to us in search of the right words to describe their brand. From startups needing first-time messaging to established businesses in need of a refresh, we work with brands to help them define themselves effectively. Brand messaging is more than a tagline or words on a website (although this is certainly a part of it); it’s crafting the right words to tell your story. It’s who you are, what you offer, and who you serve. 

Brand messaging is a key component of your brand strategy – it’s how you put your brand’s personality into words and define the voice and tone you’ll use to connect with your audience. (For more on the differences between brand messaging and brand strategy, check out our blog called,  What is Branding.)

 The burning question is: What do you get with brand messaging, and why do you need it?

Ideally, business owners and employees could effectively and consistently speak to each customer or potential client about the brand. Since that’s not feasible, your brand messaging does the heavy lifting! It lives through every touchpoint where customers interact with your brand, whether it’s a social media ad, a flyer in the mail, or your website homepage. When your message isn’t consistent, customers get confused and frustrated, and they’ll take their business elsewhere. But when your messaging is consistent, customers not only understand what you do and what you offer, but your brand becomes top-of-mind when they’re making purchasing decisions. 

Where do you use brand messaging? Across all business touchpoints. Whether it’s your product packaging, social media channels, website, printed collateral, networking materials, or pitch deck, you need strategic, organized language that consistently describes your brand. We also help craft the right words to boost your brand’s SEO and position you in front of potential clients on AI platforms like ChatGPT.

For a deeper breakdown on where and when to use your brand messaging to improve business performance, check out this blog.

How does brand messaging work?

Novella Brandhouse offers different packages depending on your brand’s needs. But when you collaborate with us on brand messaging, the deliverable is a brand brief with copy (written by a copywriter) that you can use in the places listed above. Regardless of the brand messaging package you choose, you’ll receive a brand statement and 3 key messages. Let’s break it down.

Think of your brand statement as the roof of a house. It’s your elevator pitch: what you do/offer, and who you serve. It has to be snappy, like if you only have the length of an elevator ride to explain your brand to someone. 

Your key messages communicate your brand through different strategic approaches. Think of these as the “pillars” that hold up the roof. It’s the three buckets that are most important when describing your brand. Included in each key message are supporting points, which are copy lines that you can use across your marketing and communications. This content is designed to be easily extracted and applied across all your touchpoints: website, social media, sales materials, and beyond.

Messaging in action:

One of our clients, American Trailer & Storage (AT&S), provides mobile storage solutions with quick delivery and pick-up on your schedule to make space for business. Their brand statement encapsulates who they are, what they offer, and how they do it in one short sentence. We have had the honor of working with them to develop brand messaging, a visual brand refresh, collateral materials, a marketing plan, and a website. We started our entire process with brand strategy to lay the foundation of how they can accurately and effectively communicate with their target audience. After just wrapping the website launch (check it out here!), we reflected on the entire process. The brand messaging not only informed the visual brand but also served as actionable copy we could use across the website. 

If you think you’re in the market for a brand messaging refresh, grab a spot on our calendar to schedule a chat about your business.

This blog was written entirely by humans — run-on sentences and extra commas included. 😉