by Novella Brandhouse | Oct 21, 2018 | Marketing, Resources, Social Media, Website, Writing
When you have a slow season or you’re firing off a ton of ideas, write them down! Creating a content strategy doesn’t mean you have to write a novel. Start small. Start with what you know and grow from there. Don’t know where to start? Here are some content ideas....
by Novella Brandhouse | Oct 21, 2018 | Marketing, Resources, Social Media, Website, Writing
We already covered what to do before you start your editorial calendar. But now, we’re gonna break down some practical steps to starting your own Editorial Calendar. Starting your Editorial Calendar List out the months you will be covering. Many editorial...
by Novella Brandhouse | Oct 8, 2018 | Marketing, Resources, Social Media, Writing
An editorial calendar is essential for keeping you sane in the midst of trying to do it all, and update and respond to comments on social media with the appropriate amount of emojis. When we sit down to write an editorial calendar, there are a few things we do before...
by Novella Brandhouse | Sep 30, 2018 | Marketing, Resources, Social Media, Website, Writing
Now that you’ve identified your brand and created your content strategy, it’s time to put it to work and create a campaign! A campaign is a concentrated communications effort to educate, excite, or engage with your audience about a particular subject, like a special,...
by Novella Brandhouse | Sep 28, 2018 | Marketing, Social Media, Writing
So we’ve already talked about the importance of a data-driven strategy, now it’s time to talk cohesion. Once you’ve done your research, you need to think about your brand. Just throwing content out into the world to see what sticks won’t work. You need to have a...
by Novella Brandhouse | Sep 21, 2018 | Marketing, Resources, Small Business, Social Media, Writing
A healthy content strategy is data-driven with a branding component that lets your audience know what you’re all about. In this three-part series, we will break down the key components of creating a content strategy. Developing a strong content strategy means looking...
