by Novella Brandhouse | Feb 27, 2019 | Awards, Case Studies, Kansas City, Social Media
The weather didn’t stop us from enjoying a great night at the Social Media Club of Kansas City (SMCKC) AMPS Awards at Boulevard Brewing Company Tuesday, February 19. We’re a big fan of the monthly luncheons (for the great talks and stellar bacon) and it...
by Novella Brandhouse | Feb 15, 2019 | Branding, Marketing, Small Business, Social Media
Did you know the average American views over 4,000 ads a day? With that in mind, it is imperative that your brand message is both relevant and in the spotlight. Marketing budgets and strategy have never been so important. Making sure every advertising dollar is spent...
by Novella Brandhouse | Oct 21, 2018 | Marketing, Resources, Social Media, Website, Writing
When you have a slow season or you’re firing off a ton of ideas, write them down! Creating a content strategy doesn’t mean you have to write a novel. Start small. Start with what you know and grow from there. Don’t know where to start? Here are some content ideas....
by Novella Brandhouse | Oct 21, 2018 | Marketing, Resources, Social Media, Website, Writing
We already covered what to do before you start your editorial calendar. But now, we’re gonna break down some practical steps to starting your own Editorial Calendar. Starting your Editorial Calendar List out the months you will be covering. Many editorial...
by Novella Brandhouse | Oct 8, 2018 | Marketing, Resources, Social Media, Writing
An editorial calendar is essential for keeping you sane in the midst of trying to do it all, and update and respond to comments on social media with the appropriate amount of emojis. When we sit down to write an editorial calendar, there are a few things we do before...
by Novella Brandhouse | Sep 30, 2018 | Marketing, Resources, Social Media, Website, Writing
Now that you’ve identified your brand and created your content strategy, it’s time to put it to work and create a campaign! A campaign is a concentrated communications effort to educate, excite, or engage with your audience about a particular subject, like a special,...
