by Novella Brandhouse | Oct 21, 2018 | Marketing, Social Media, Website, Writing
When you have a slow season or you’re firing off a ton of ideas, write them down! Creating a content strategy doesn’t mean you have to write a novel. Start small. Start with what you know and grow from there. Don’t know where to start? Here are some content ideas....
by Novella Brandhouse | Sep 30, 2018 | Marketing, Resources, Social Media, Website, Writing
Now that you’ve identified your brand and created your content strategy, it’s time to put it to work and create a campaign! A campaign is a concentrated communications effort to educate, excite, or engage with your audience about a particular subject, like a special,...
by Novella Brandhouse | Sep 28, 2018 | Marketing, Social Media, Writing
So we’ve already talked about the importance of a data-driven strategy, now it’s time to talk cohesion. Once you’ve done your research, you need to think about your brand. Just throwing content out into the world to see what sticks won’t work. You need to have a...
by Novella Brandhouse | Sep 21, 2018 | Marketing, Resources, Small Business, Social Media, Writing
A healthy content strategy is data-driven with a branding component that lets your audience know what you’re all about. In this three-part series, we will break down the key components of creating a content strategy. Developing a strong content strategy means looking...
by Novella Brandhouse | Aug 3, 2018 | Branding, Social Media
Why IG TV? Instagram TV is an emerging marketing tool that businesses can greatly benefit from. It makes watching digital videos on Instagram easier and more user-friendly and searchable, allowing users to create their own unique content and share it with followers....
by Novella Brandhouse | Jun 27, 2018 | Awards, Case Studies, Events, Kansas City, Marketing, Social Media
We walked out with armfuls of trophies at this year’s Social Media Club of Kansas City’s AMPS Awards for our work with the Brookside CID. We grabbed some drinks at Boulevard Brewing Company, chatted with friends and peers, and enjoyed some delicious food from a...
