Call the Newspaper! Earning press mentions and media is invaluable marketing. Press opportunities often are free and help you reach people outside your usual audience. But how do you get the press to bite? By offering a delicious story, of course. These days, you...
“Wut? I knows how to rite emails”…No, you don’t. I can’t tell you how many times I’ve received an email that said something like “hey, can you send me that file we talked about yesterday about the new job we’re going to work on.” Momma didn’t raise no mind reader....
Overview We partnered with Show Me KC Schools on a rebranding project to give them a bright, fun, and approachable new brand identity and messaging. The organization had grown extensively since they first started with the simple mission of helping families find the...
7 Strategies for Success Launching Your Startup Launching a startup can feel like an overwhelming and risky undertaking. Passion drives companies, but without an effective branding process for launching it, you can feel lost and never make it past the drawing board....
When you have a slow season or you’re firing off a ton of ideas, write them down! Creating a content strategy doesn’t mean you have to write a novel. Start small. Start with what you know and grow from there. Don’t know where to start? Here are some content ideas....
We already covered what to do before you start your editorial calendar. But now, we’re gonna break down some practical steps to starting your own Editorial Calendar. Starting your Editorial Calendar List out the months you will be covering. Many editorial...