Clients work with Novella Brandhouse to create a strategy that sums up the essence of their brand through thoughtfully crafted messaging. At the Brandhouse, we work with brands to create a name, devise a brand strategy, establish voice & tone, develop target audience personas and write a brand narrative that includes a brand statement and key messages. At the conclusion of the project, we deliver a brand brief with the copy necessary to create actionable content. But what’s next? How do clients implement the contents of their brand brief into everyday business?

We have discovered that ChatGPT is a useful tool for clients to generate everyday business content such as company scripts, internal memos, case studies, and even on-brand talking points when networking (discover more ways to use brand messaging here). Suppose you need to assemble a first draft of information to deliver to your ad agency to build content for a website or ad campaign. In that case, AI can be a great tool to bring your unorganized ideas together.

You have a brand brief, so now you can use ChatGPT to create actionable content. ChatGPT is only as smart as the material it’s given. How can a chatbot create a pitch deck or sales intro using your unique brand voice and tone, speaking to your core values, that resonates with your audience if it doesn’t have any of that information? For the best results, we recommend the following steps:

Step 1: Feed the AI Your Brand Brief

Start a new chat. Share your brand brief and be specific about your goals. For instance:

“I run a local coffee shop in Kansas City that specializes in unique flavor combinations. Please write an elevator pitch I can use at networking events. Use the attached brand brief (insert link/text) and ensure your response reflects our inviting, playful brand tone. Keep it under two sentences.”

Step 2: Review, Refine, Repeat

Review the AI’s response and ask it to tweak the tone, length, or focus until it feels just right. Need it more humorous or concise? Just ask.

In its memory, ChatGPT saves the information you feed it. You can ask your chatbot to forget or remove any information you desire. The more information you feed into the AI, the better results you get. Thus, the importance of using on-brand material to feed your AI. ChatGPT complements human creativity and is not a replacement for our intelligence. This is where the expertise of a professional branding agency comes in. A well-crafted brand brief isn’t just a document, it’s the foundation of everything your brand will communicate to your audience.

If you’re looking for an agency to craft a brief that captures the essence of your brand, you’re in the right place. Grab a spot on our calendar to schedule a free 30 minute consultation.