by Elizabeth McFadden | Aug 25, 2021 | Branding
What is your competitive advantage? Is it what distinguishes your company or organization from the competition? Are you charging a premium because of it? Are you known for this advantage and experiencing off-the-charts brand awareness? Nailing your competitive edge...
by Elizabeth McFadden | Jul 1, 2021 | Branding
If you have kids, you are probably very familiar with TikTok. But did you know that brands like The Washington Post, San Diego Zoo and Estee Lauder have incorporated TikTok into their marketing strategies? Estee Lauder recently made its TikTok debut. According to...
by Elizabeth McFadden | Jul 1, 2021 | Branding
It’s safe to say nobody (brands included) is who they were pre-pandemic. Whether your business moved online, your office is working a new hybrid schedule or your target audience shifted, your brand must evolve to stay relevant as we come out of the pandemic and move...
by Elizabeth McFadden | May 27, 2021 | Branding, Resources, Trends
At some point, every small business embarks on marketing their business. We get a lot of questions around where to spend marketing dollars, how to utilize social media influencers and everything in between. We compiled 10 of the most frequently asked marketing...
by Elizabeth McFadden | Feb 15, 2021 | Branding, Social Media, Trends
Editor’s note: Clubhouse is a beta site, and things are updating every week. Continue to check-in for updates. Since late December, we have been on Clubhouse, and it’s been a wild ride so far. The app is still in beta and, at times, a little glitchy, but we are...
by Novella Brandhouse | Oct 4, 2019 | Branding, Events, Marketing, Small Business
This week, we attended the Missouri State University Public Affairs Conference to explore how digital technology is influencing us and changing our lives. To stay current on our craft, we keep up on best practices and the latest and greatest in digital media, but what...
