by Elizabeth McFadden | Nov 29, 2022 | Branding, Events, Marketing, People, Uncategorized
So your next conference or trade show is coming up in a few weeks. You’ve registered, blocked off your calendar and scoped out the best sushi places near the convention center. Attending the event will be useful, sure, but have you done everything you can to maximize...
by Elizabeth McFadden | Feb 28, 2022 | Events, Small Business, Social Media
Brand marketing has become quite the buzzword. As marketers, we spend a lot of time and money cultivating our brands; working hours on strategizing the launch, tweaking a tagline and working to create buzz. We drive customers to our store or website in hopes that they...
by Elizabeth McFadden | Feb 18, 2022 | Events, Marketing
How many of you watched the Super Bowl? According to NBC, this year’s game was seen by 112.3 million viewers, up 14% from last year. It was a fun game to watch, with a fantastic halftime show and of course, the commercials. The commercials were a little “meh” until we...
by Novella Brandhouse | Oct 4, 2019 | Branding, Events, Marketing, Small Business
This week, we attended the Missouri State University Public Affairs Conference to explore how digital technology is influencing us and changing our lives. To stay current on our craft, we keep up on best practices and the latest and greatest in digital media, but what...
by Novella Brandhouse | May 20, 2019 | Events, Kansas City, People
Each year, we host a gathering at our office to celebrate both our past and current clients, friends, collaborators, and the hard work that we all put into the previous year. This year’s party theme was “A Pop of Color.” The preceding week was full of planning,...
by Novella Brandhouse | Mar 19, 2019 | AMPS Submissions, Awards, Case Studies, Events, Marketing, Social Media
AMPS 2018 Gold – External Agency on behalf of a Government/Education Institution – Multi-Channel Partnering with influencers and leveraging giveaways The Brookside Sidewalk Sale is Brookside’s most popular summer event. This event helps increase foot traffic in...
