by Novella Brandhouse | Oct 21, 2018 | Marketing, Social Media, Website, Writing
When you have a slow season or you’re firing off a ton of ideas, write them down! Content doesn’t mean a novel. Start small. Start with what you know and grow from there. Don’t know where to start? Here are some content ideas. Holidays Holidays are an easy source of...
by Novella Brandhouse | Oct 21, 2018 | Marketing, Website, Writing
We already covered what to do before you start your editorial calendar. But now, we’re gonna break down some practical steps to starting your own Editorial Calendar. Starting your Editorial Calendar List out the months you will be covering. Many editorial...
by Novella Brandhouse | Sep 30, 2018 | Marketing, Resources, Social Media, Website, Writing
Now that you’ve identified your brand and created your content strategy, it’s time to put it to work with a campaign! A campaign is a concentrated communications effort to educate, excite, or engage with your audience about a particular subject, like a special, an...
by Novella Brandhouse | Jun 14, 2018 | Awards, Case Studies, Kansas City, Marketing, Small Business, Website
Last Thursday, we gathered the girls for a night at the Quills Awards. We are honored to have won TWO awards! The Quills are hosted by the Kansas City chapter of the IABC. Awards are based on a points system, entries are graded on a rubric and then winners earn awards...
by Novella Brandhouse | Jun 1, 2018 | Case Studies, Marketing, Website
Background The Waldo community is a widespread area with over 80 businesses ranging from beloved bakeries, to services that value and know their customers personally, to a booming nightlife destination for Waldonians and Kansas City locals and foodies. The Small...
by Novella Brandhouse | Jun 1, 2018 | Awards, Branding, Case Studies, Marketing, Website
Background: Kansas City Native Tamara Day, owner of Growing Days and the star of Bargain Mansions on the DIY Network, is a purveyor of the glam and cozy. This busy wife and mother of four, designs for the spirited home, mixing glam, comfort, and family. Tamara’s...
