“Great copywriting has a cadence and a rhythm. It sings.” – Colleen Edwards, NextGen Healthcare
This blog is written 100% by humans.
How crazy is it that articles preface that? Welcome to 2025.
Lately, we’ve been especially tuned in to how smart branding and standout marketing are transforming the way food businesses show up. One trend in particular has us hungry for more…
In today’s crowded digital marketplace, defining your niche is the key to standing out. A well-defined niche builds brand loyalty, increases visibility, and minimizes competition—allowing you to focus on quality engagement and maximize ROI. Our latest blog breaks down how to identify your niche, refine your brand positioning, and carve out a unique space in your industry. Ready to strengthen your brand?
It’s 2025, and many brands are reflecting on the way they communicate their value to customers. Perhaps it’s the year for a refresh! When considering a rebrand or refresh, this doesn’t just mean a logo system, it’s brand messaging too. If customers misunderstand what a brand is trying to convey, there’s a good chance it’s time for a change. To know when it’s time, we’ve outlined some tell-tale signs.
As marketers, brand strategists, and creatives, we couldn’t take our eyes off the screen during Super Bowl LIX’s commercial breaks. From stand-out ads to unexpected campaign rollouts, there was plenty to analyze—and plenty to debate. Here’s our take on the biggest hits (and misses) from this year’s Super Bowl ad lineup.
As we bid farewell to 2024 and welcome 2025, many creators, designers, and branding experts are sharing their takes on what’s “in” and “out” in design and visual branding. While these conversations can be fun, we’re taking a different approach. Rather than focusing on trends—which are often subjective—we’re emphasizing the importance of keeping designs and visual branding fresh, relevant, and tailored to your brand’s unique identity.
