Managing a brand can be overwhelming, time-consuming, and confusing. It is important that all brand elements be consistent, up-to-date, and authentic. We have put together 5 tips for how to navigate your brand for success. From your visual branding to targeting your...
We’re nerdy about branding so we write a lot of content around brand strategy, messaging, target audience and positioning. But we are equally passionate about design. Specifically visual brand design. Because design matters. Entertainer Louis Armstrong was asked to...
When has a brand outlived its relevance? Your brand strategy should not be something that changes with the wind but it’s also something that isn’t static and set in stone for as long your business or organization exists. A good brand strategy stays in sync with your...
Over the years, many new business calls or meetings with potential clients have started with, “We need messaging. We need to tell our story.” Your brand strategy drives everything. It’s pretty obvious where and how the visual brand is used in your...
At the heart of developing a brand strategy is personifying a business. As a brand, it’s important to identify who you are, what you sound like, what words you use and what matters to you most. And, above all, how you make people feel when they “hang out” with you. ...
Target audience and positioning are the core elements of your brand strategy. The target audience is the intended audience — or people — for your product, service, marketing or content. Customer personas dive a little deeper. These are profiles you create to represent...
