Our process as a full-service branding/marketing firm – once you create an incredible brand, you need to build awareness – through marketing!
We’ve built and scaled a company from scratch and we’re here to help you do the same. We’ve taken the brand strategy model designed for Fortune 500 brands, and created a method to develop brand messaging for companies just like yours. Over the years, our process has not only proven successful for clients but also has picked up a few industry awards along the way. Forty-two, to be exact. Here are the 3 steps to building a better brand that we follow.
STEP 1: DEEP DIVE TO DISCOVERY
Our highly collaborative process begins with discovery and a deep dive workshop. We want to know everything about you—what makes your company tick, your challenges and roadblocks to success, and your plans to scale your company. Research informs our creative process and guides us so that we keep a consistent brand from beginning to end.
STEP 2: AUDIENCE CONNECTION
We start with a clean slate, helping you clarify your value proposition to your target audience. The messaging and positioning framework are based on your unique solve for your customer’s pain points. We refine the narrative with numerous whiteboard sessions and rounds of reviews, creating a brand story unified around a strong voice, tone and purpose.
STEP 3: BEAUTY AND BRAINS
With strategy in place, we move to visual identity, exploring multiple design solutions. Once a direction has been approved, it’s refined over a series of creative reviews, then finalized for launch. While we are creative thinkers, we’re strategic and business-minded too. We pair beautiful brand elements and messaging that moves with serious marketing strategy.