How to Build Your Sub-Brand

How to Build Your Sub-Brand

If you have an established brand, you may be asking yourself, how do I expand? How will this sub-brand affect my overall brand and is it even on-brand? We’ve outlined 6 key steps to creating a sub-brand under your existing brand umbrella.

Market to Your Target Audience

Market to Your Target Audience

There is more to the world of marketing than just digital advertising, and there’s more than one way to acquire a customer. But are you focused on the right customer? And more importantly, your customer? As we begin a new year, take some time to review your designated...