Here at the Brandhouse, we’re celebrating our 10-year anniversary this year. My team asked me to reflect on what I’ve learned leading this business over the last decade. In truth, A LOT! Like most business owners, you don’t know what you don’t know. You make a...
We’re back to feature another Novellaista on Novella Conversations! Meet Mary Cooper, our in-house copyeditor. Behind every good writer is a great editor. Here at the Brandhouse, we create a LOT of content from brand messaging and website copy to advertising campaigns...
What is digital branding and why is it important for social platforms? Digital branding is a mix of internet branding and digital marketing that companies can use to grow brand awareness, audience, leads and sales. It establishes brands as trustworthy and helps them...
Welcome back to Novella Conversations, a series where we feature a different Novellaista to help you meet the brains behind our brand. Meet Grace Rogers, Novella’s Social Media Coordinator. Grace started here as a work-shadow in 2021, and has been here ever since. She...
niche [ nich, neesh ] noun ; a place or position suitable or appropriate for a person or thing: to find one’s niche in the business world Focus on defining your niche in the marketplace as you scale. Previously, the competition didn’t even know who you were. But...
The goal of social media channels, a blog, and email marketing is to reach your consumer with relevant information. A company website is the first stop for many potential clients but next is your social media. People want to view what’s behind the curtain and see your...
Since social media came on the scene, brands have been utilizing it as a marketing tool. From blogs to podcasts to Instagram, businesses are using these mediums to build awareness. But do you feel like you’re getting any ROI or gaining traction with your content?...
Novella Brandhouse is proud to announce that Elizabeth Cooper McFadden, CEO and Director of Brand Strategy at Novella Brandhouse, has been recognized as one of the 100 Women to KNOW Across America for 2023. The annual award recognizes the top 100 female leaders across...
If you are a business owner or brand manager, is your logo, brand name or tagline registered with the United States Patent & Trade Office? Do you know how to check to see if a brand name you are considering is already registered with USPTO? If the answer is NO to...
Digital advertising has come under fire. Whether it’s the increasing cost to acquire customers or Apple’s 2021 iOS14 update and subsequent effect on Facebook and Instagram ads – digital advertising is not the end all, be all it once was. We are still digital ad...
