The recipe to build a successful business includes a good product, investment, hard work, and a brand strategy that your ideal customer can relate to and find authentic. Your brand strategy drives everything from your marketing and customer experience to company...
Meet Jim Rothfork, our strategic partner in all things E-Commerce and web design. Jim has worked with us for almost 5 years as part of the Trailblaze Media group. We absolutely love working with Jim and so do our clients. Read on to see why he is such a special member...
This summer, social media platforms have introduced some game changing updates. Read all about the new so you can stay in the know: Instagram GIF Comments: In May, Meta released GIF comments globally. Now, users can access this feature by clicking the newly added GIF...
Here at the Brandhouse, we’re celebrating our 10-year anniversary this year. My team asked me to reflect on what I’ve learned leading this business over the last decade. In truth, A LOT! Like most business owners, you don’t know what you don’t know. You make a...
We’re back to feature another Novellaista on Novella Conversations! Meet Mary Cooper, our in-house copyeditor. Behind every good writer is a great editor. Here at the Brandhouse, we create a LOT of content from brand messaging and website copy to advertising campaigns...
What is digital branding and why is it important for social platforms? Digital branding is a mix of internet branding and digital marketing that companies can use to grow brand awareness, audience, leads and sales. It establishes brands as trustworthy and helps them...
Welcome back to Novella Conversations, a series where we feature a different Novellaista to help you meet the brains behind our brand. Meet Grace Rogers, Novella’s Social Media Coordinator. Grace started here as a work-shadow in 2021, and has been here ever since. She...
niche [ nich, neesh ] noun ; a place or position suitable or appropriate for a person or thing: to find one’s niche in the business world Focus on defining your niche in the marketplace as you scale. Previously, the competition didn’t even know who you were. But...
The goal of social media channels, a blog, and email marketing is to reach your consumer with relevant information. A company website is the first stop for many potential clients but next is your social media. People want to view what’s behind the curtain and see your...
Since social media came on the scene, brands have been utilizing it as a marketing tool. From blogs to podcasts to Instagram, businesses are using these mediums to build awareness. But do you feel like you’re getting any ROI or gaining traction with your content?...
