by Novella Brandhouse | Sep 21, 2018 | Marketing, Resources, Small Business, Social Media, Writing
A healthy content strategy is data-driven with a branding component that lets your audience know what you’re all about. In this three-part series, we will break down the key components of creating a content strategy. Developing a strong content strategy means looking...
by Novella Brandhouse | Aug 3, 2018 | Marketing, Social Media
Why IG TV? Instagram TV is an emerging marketing tool that businesses can greatly benefit from. It makes watching digital videos on Instagram easier and more user-friendly and searchable, allowing users to create their own unique content and share it with followers....
by Novella Brandhouse | Jun 27, 2018 | Awards, Case Studies, Events, Kansas City, Marketing, Social Media
We walked out with armfuls of trophies at this year’s Social Media Club of Kansas City’s AMPS Awards for our work with the Brookside CID. We grabbed some drinks at Boulevard Brewing Company, chatted with friends and peers, and enjoyed some delicious food from a...
by Novella Brandhouse | Jun 25, 2018 | Case Studies, Events, Kansas City, Marketing, Small Business, Social Media
This campaign is ongoing and was a 2018 Social Media Club of Kansas City AMPS Gold Award winner for both a real-time campaign and Facebook Campaign in the Government Entity category. CAMPAIGN AUDIENCE The Brookside area is home to married couples with kids and a...
by Novella Brandhouse | Jun 14, 2018 | Awards, Case Studies, Kansas City, Marketing, Small Business, Website
Last Thursday, we gathered the girls for a night at the Quills Awards. We are honored to have won TWO awards! The Quills are hosted by the Kansas City chapter of the IABC. Awards are based on a points system, entries are graded on a rubric and then winners earn awards...
by Novella Brandhouse | Jun 8, 2018 | Branding, Marketing, Resources
Rebranding is a big deal. It’s a process that requires some deep diving. It means taking a serious moment to look at the heart of your business—why you do what you do and whether your customers are aware of that. A poor brand can be detrimental. It may seem like a...
by Novella Brandhouse | Jun 1, 2018 | Case Studies, Marketing
Audience Audience Profile: Primary: Male [age 35-64; located in the Sunbelt, Midwest, New England and the Coast] Audience segments: Farmers, commercial fishing industry, golf superintendents, landscape architects and contractors, landowners/managers of ponds, marina...
by Novella Brandhouse | Jun 1, 2018 | Case Studies, Events, Marketing
Audience Brookside is home to married couples with kids and a bustling household, or young millennials who have recently settled in this beloved Kansas City neighborhood. Brooksiders love the small-town charm of their community that is more than just shops and...
by Novella Brandhouse | Jun 1, 2018 | Case Studies, Marketing, Website
Background The Waldo community is a widespread area with over 80 businesses ranging from beloved bakeries, to services that value and know their customers personally, to a booming nightlife destination for Waldonians and Kansas City locals and foodies. The Small...
by Novella Brandhouse | Jun 1, 2018 | Case Studies, Events, Marketing, Social Media
Background The Brookside Shops have been fulfilling the vision for the absolute best in neighborhood shopping, dining and services for nearly a century. Generations of Kansas Citians have turned to the Brookside Shopping District to meet their everyday needs along...
