by Novella Brandhouse | Nov 9, 2018 | Kansas City, Small Business
Supporting local businesses is about giving back to the community that supports you. All of Kansas City’s local shop owners are Kansas City residents who have a personal connection to their products. Shopping small gives you the chance to support your local economy,...
by Novella Brandhouse | Oct 21, 2018 | Marketing, Social Media, Website, Writing
When you have a slow season or you’re firing off a ton of ideas, write them down! Creating content doesn’t mean you have to write a novel. Start small. Start with what you know and grow from there. Don’t know where to start? Here are some content ideas. Holidays...
by Novella Brandhouse | Oct 21, 2018 | Marketing, Website, Writing
We already covered what to do before you start your editorial calendar. But now, we’re gonna break down some practical steps to starting your own Editorial Calendar. Starting your Editorial Calendar List out the months you will be covering. Many editorial...
by Novella Brandhouse | Oct 11, 2018 | Branding, Case Studies, Design
We partnered with Show Me KC Schools on a re-branding project with the goal of giving them a bright, fun, and approachable new brand identity and messaging. The organization has grown extensively since they first started with the simple mission of helping families...
by Novella Brandhouse | Oct 8, 2018 | Marketing, Resources, Writing
An editorial calendar is essential for keeping you sane in the midst of trying to do it all, and update and respond to comments on social media with the appropriate amount of emojis. When we sit down to write an editorial calendar, there are a few things we do before...
by Novella Brandhouse | Oct 8, 2018 | Kansas City, People
At Novella Brandhouse, we’re a women-owned business with a full team behind us. As a certified women-owned business with the City of Kansas City, Missouri and the State of Missouri, we are part of a network of women-owned businesses fueling economic growth throughout...
by Novella Brandhouse | Oct 8, 2018 | Kansas City, Marketing, People
We’re excited to announce that we are working with Schlagle High School as part of an advisory board for the Diploma+ program. This program is an initiative on behalf of Kansas City, Kansas public schools and gives high school students access to real-life career...
by Novella Brandhouse | Sep 30, 2018 | Marketing, Resources, Social Media, Website, Writing
Now that you’ve identified your brand and created your content strategy, it’s time to put it to work with a campaign! A campaign is a concentrated communications effort to educate, excite, or engage with your audience about a particular subject, like a special, an...
by Novella Brandhouse | Sep 28, 2018 | Marketing, Social Media, Writing
So we’ve already talked about the importance of a data-driven strategy, now it’s time to talk cohesion. Once you’ve done your research, you need to think about your brand. Just throwing content out into the world to see what sticks won’t work. You need to have a...
by Novella Brandhouse | Sep 21, 2018 | Marketing, Resources, Small Business, Social Media, Writing
A healthy content strategy is data-driven with a branding component that lets your audience know what you’re all about. In this three-part series, we will break down the key components of creating a content strategy. Developing a strong content strategy means looking...
