by Novella Brandhouse | Oct 8, 2018 | Kansas City, Marketing, People
We’re excited to announce that we are working with Schlagle High School as part of an advisory board for the Diploma+ program. This program is an initiative on behalf of Kansas City, Kansas public schools and gives high school students access to real-life career...
by Novella Brandhouse | Sep 30, 2018 | Marketing, Resources, Social Media, Website, Writing
Now that you’ve identified your brand and created your content strategy, it’s time to put it to work with a campaign! A campaign is a concentrated communications effort to educate, excite, or engage with your audience about a particular subject, like a special, an...
by Novella Brandhouse | Sep 28, 2018 | Marketing, Social Media, Writing
So we’ve already talked about the importance of a data-driven strategy, now it’s time to talk cohesion. Once you’ve done your research, you need to think about your brand. Just throwing content out into the world to see what sticks won’t work. You need to have a...
by Novella Brandhouse | Sep 21, 2018 | Marketing, Resources, Small Business, Social Media, Writing
A healthy content strategy is data-driven with a branding component that lets your audience know what you’re all about. In this three-part series, we will break down the key components of creating a content strategy. Developing a strong content strategy means looking...
by Novella Brandhouse | Aug 3, 2018 | Marketing, Social Media
Why IG TV? Instagram TV is an emerging marketing tool that businesses can greatly benefit from. It makes watching digital videos on Instagram easier and more user-friendly and searchable, allowing users to create their own unique content and share it with followers....
by Novella Brandhouse | Jun 27, 2018 | Awards, Case Studies, Events, Kansas City, Marketing, Social Media
We walked out with armfuls of trophies at this year’s Social Media Club of Kansas City’s AMPS Awards for our work with the Brookside CID. We grabbed some drinks at Boulevard Brewing Company, chatted with friends and peers, and enjoyed some delicious food from a...
by Novella Brandhouse | Jun 25, 2018 | Case Studies, Events, Kansas City, Marketing, Small Business, Social Media
This campaign is ongoing and was a 2018 Social Media Club of Kansas City AMPS Gold Award winner for both a real-time campaign and Facebook Campaign in the Government Entity category. CAMPAIGN AUDIENCE The Brookside area is home to married couples with kids and a...
by Novella Brandhouse | Jun 14, 2018 | Awards, Case Studies, Kansas City, Marketing, Small Business, Website
Last Thursday, we gathered the girls for a night at the Quills Awards. We are honored to have won TWO awards! The Quills are hosted by the Kansas City chapter of the IABC. Awards are based on a points system, entries are graded on a rubric and then winners earn awards...
by Novella Brandhouse | Jun 8, 2018 | Branding, Marketing, Resources
Rebranding is a big deal. It’s a process that requires some deep diving. It means taking a serious moment to look at the heart of your business—why you do what you do and whether your customers are aware of that. A poor brand can be detrimental. It may seem like a...
by Novella Brandhouse | Jun 1, 2018 | Case Studies, Marketing
Audience Audience Profile: Primary: Male [age 35-64; located in the Sunbelt, Midwest, New England and the Coast] Audience segments: Farmers, commercial fishing industry, golf superintendents, landscape architects and contractors, landowners/managers of ponds, marina...
