by Novella Brandhouse | Sep 21, 2018 | Marketing, Resources, Small Business, Social Media, Writing
A healthy content strategy is data-driven with a branding component that lets your audience know what you’re all about. In this three-part series, we will break down the key components of creating a content strategy. Developing a strong content strategy means looking...
by Novella Brandhouse | Jun 25, 2018 | Case Studies, Events, Kansas City, Marketing, Small Business, Social Media
This campaign is ongoing and was a 2018 Social Media Club of Kansas City AMPS Gold Award winner for both a real-time campaign and Facebook Campaign in the Government Entity category. CAMPAIGN AUDIENCE The Brookside area is home to married couples with kids and a...
by Novella Brandhouse | Jun 14, 2018 | Awards, Case Studies, Kansas City, Marketing, Small Business, Website
Last Thursday, we gathered the girls for a night at the Quills Awards. We are honored to have won TWO awards! The Quills are hosted by the Kansas City chapter of the IABC. Awards are based on a points system, entries are graded on a rubric and then winners earn awards...
by Novella Brandhouse | Jun 8, 2018 | Branding, Marketing, Resources, Small Business
Rebranding is a big deal. It’s a process that requires some deep diving. It means taking a serious moment to look at the heart of your business—why you do what you do and whether your customers are aware of that. A poor brand can be detrimental. It may seem like a...
by Novella Brandhouse | May 22, 2018 | Case Studies, Events, Marketing, Small Business
Background Waldo is a vibrant neighborhood and business district located in the heart of Kansas City. What began in 1841 as the farm of Dr. David Waldo, soon became a bustling neighborhood on the edge of the city – a town unto itself. Today, you’ll find more than 600...
by Novella Brandhouse | Sep 8, 2017 | Marketing, SEO, Small Business
Search Engine Optimization, or SEO, is a hot topic right now in the content strategy world (and you’re like, this is a whole “world”?). Basically, it’s the words, phrases, and keywords that make your site findable. Basic understanding of SEO: Compare it to a house. If...
