Over the years, many new business calls or meetings with potential clients have started with, “We need messaging. We need to tell our story.” Your brand strategy drives everything. It’s pretty obvious where and how the visual brand is used in your...
Marketing a service-based company is different from driving customers to buy a shiny, new product. For starters, you don’t have an actual thing for people to purchase and walk away with. Your business sells an intangible product, performed by your team of experts. The...
Call the Newspaper! Earning press mentions and media is invaluable marketing. Press opportunities often are free and help you reach people outside your usual audience. But how do you get the press to bite? By offering a delicious story, of course. These days, you...
As many communities begin to re-enter into a new normal, embracing these crazy times can be awkward. Messaging is a central part of what helps you communicate clearly and empathetically with your customers. Tough times bring people together. And behind every brand is...
Dear Friends, From the first #BLM protest in August 2014 to protests now happening all over the world in response to George Floyd’s death, the last couple of weeks have been a time of real reflection and listening to the voices of the movement. Here at Novella,...
