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How to Create an Editorial Calendar: (Part 1)  Before You Get to Your Calendar

How to Create an Editorial Calendar: (Part 1)  Before You Get to Your Calendar

by Novella Brandhouse | Oct 8, 2018 | Marketing, Resources, Social Media, Writing

An editorial calendar is essential for keeping you sane in the midst of trying to do it all, and update and respond to comments on social media with the appropriate amount of emojis. When we sit down to write an editorial calendar, there are a few things we do before...
How to Create a Content Strategy (Part 3): Breaking Down Strategic Communication through a Campaign

How to Create a Content Strategy (Part 3): Breaking Down Strategic Communication through a Campaign

by Novella Brandhouse | Sep 30, 2018 | Marketing, Resources, Social Media, Website, Writing

Now that you’ve identified your brand and created your content strategy, it’s time to put it to work and create a campaign! A campaign is a concentrated communications effort to educate, excite, or engage with your audience about a particular subject, like a special,...
How to Create a Content Strategy (Part 2): Designing a Cohesive Content Strategy

How to Create a Content Strategy (Part 2): Designing a Cohesive Content Strategy

by Novella Brandhouse | Sep 28, 2018 | Marketing, Social Media, Writing

So we’ve already talked about the importance of a data-driven strategy, now it’s time to talk cohesion. Once you’ve done your research, you need to think about your brand. Just throwing content out into the world to see what sticks won’t work. You need to have a...
How to Create a Content Strategy (Part 1): A Data-driven Content Strategy

How to Create a Content Strategy (Part 1): A Data-driven Content Strategy

by Novella Brandhouse | Sep 21, 2018 | Marketing, Resources, Small Business, Social Media, Writing

A healthy content strategy is data-driven with a branding component that lets your audience know what you’re all about. In this three-part series, we will break down the key components of creating a content strategy. Developing a strong content strategy means looking...
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