TikTok: How Brands Are Using It for Marketing

TikTok: How Brands Are Using It for Marketing

If you have kids, you are probably very familiar with TikTok. But did you know that brands like The Washington Post, San Diego Zoo and Estee Lauder have incorporated TikTok into their marketing strategies? Estee Lauder recently made its TikTok debut. According to...
Post-Pandemic: Evolving Your Brand Strategy

Post-Pandemic: Evolving Your Brand Strategy

It’s safe to say nobody (brands included) is who they were pre-pandemic. Whether your business moved online, your office is working a new hybrid schedule or your target audience shifted, your brand must evolve to stay relevant as we come out of the pandemic and move...
UPDATE (April 2021) – How to Clubhouse

UPDATE (April 2021) – How to Clubhouse

It’s April, and we are back with an update to How to Clubhouse. With a new app that’s still in beta, things change and evolve pretty quickly. Since February, the app has gone from 6 million users to 10 million. Clubhouse is quickly growing and has all the other social...