We’re big readers over here. And when we’re not listening to Harry Potter audiobooks set or reading this season’s hot pick The Couple Next Door by Shari Lapena, we’re reading up on the latest trends and strategies, plus a few extra things. Here are some great reads from around the internet:

How to Research Your Competitors’ Social Strategy

7 TED Talks to make you a better social media marketer

Comprehensive guide to Social Media ROI

Old news is new news:

Some of us got a great view of the eclipse a couple weeks ago, but now we’ve got stray glasses lying around the house. Did you know you can do good with your old Eclipse glasses?

For all you WWII buffs: Follow @RealTimeWWII, an account that is live tweeting (for the second time around) the second World War as it happened on this day in 1939. It’s fascinating to get an idea of the time line of the war (this will take 6 years) and to see news from 1939 in tweet format.