The Note
Novella Conversations: Kelly Klinkon
Let’s kick off a new feature called Novella Conversations. We are going to feature a Novellaista each month so you can get to know our team better. Meet our first star, Kelly Klinkon! She’s our Chief Happiness Officer/Director of Client Engagement.Must-see concert?...
Marketing: Best Practices for Organic Marketing on LinkedIn
LinkedIn is the least sexy of all the social media platforms. But what it lacks in sex appeal, it makes up for in results. If you are doing B2B marketing, demand generation or working to establish your brand as a thought leader, then LinkedIn should be a part of your...
Three Questions You Might Have About Branding
As a branding-focused advertising agency, we get a lot of questions about what branding is and why it’s important. And we love to talk about it because we’re nerdy like that. So let’s go through three of our most frequently-asked questions! What is branding? Branding...
Why a Campaign Is Important in Q4
It’s no secret that the holidays bring the biggest shopping season of the year. Many people report that over 50% of their revenue happens in the 4th quarter alone! Now is the time to make sure you have a holiday strategy in place. Here are 3 strategic tips for a...
Videos, Reels, TikTok Trends: How does your brand show up?
To say that video has arrived is an understatement. Video is here and most brands can’t ignore the fact that they have to use it to be seen. Whether you are using it in your social media or as part of an ad campaign, the idea of producing it may be giving you...
Meet Our Summer 2022 Interns
The Brandhouse has been buzzing with activity this summer. This year, we were lucky to host four summer interns and the energy and ideas they brought to everything they worked on was incredible. Meet Grace! My name is Grace Rogers and I am an incoming junior at the...
The Power of a 90-Day Marketing Plan: 5 reasons to create a 3 month strategy.
Creating a marketing strategy for a 12-month period forces most brands to set goals, a budget and identify clear tactics to build brand awareness and drive marketing leads. Marketing is all about time and momentum so working from a 1-year plan gives companies the...
Strong Branding is Key Ingredient for Building a Business: Notes from Goldman Sachs 10,000 Small Business National Summit
In Spring ‘21, representing Novella Brandhouse, I was selected to be in the Goldman Sachs 10,000 Small Business National Cohort. This week, I attended the 10KSB National Summit alongside 2,500 small business owners from across the country. It was an INCREDIBLE event. ...
Defining Your Brand Tone and Voice
Brand messaging can simply be just words on a page if it’s not given a voice. The tone and personality of a brand are all part of the experience you create for customers. It’s not just the tagline or the logo that creates a connection with your audience. It’s how you...
Introducing Novella Studio…The Brandhouse’s Big News!
Adding Pixels to Our Story with an In-house Content Creation Studio Understanding in a glance. This is what great visuals can create. Photography and video have the power to make a viewer feel something, to forge emotional connections that help your audience...
