It’s no secret that the holidays bring the biggest shopping season of the year. Many people report that over 50% of their revenue happens in the 4th quarter alone! Now is the time to make sure you have a holiday strategy in place.
Here are 3 strategic tips for a successful 4th quarter:
Start early.
Customers know that the early bird gets the worm. They’re concerned about inventory and prices going up, so they’ll be shopping early this year. Start planning and executing your campaigns soon so you can greet these early birds!
Communicate directly.
Supply chain woes and rising inflation will be challenging again this year. Speak clearly to your target audience and let them know that you have inventory in stock, and prices that will benefit them. If you’re a service-based business, let them know you have a full staff ready to help them.
Layer your strategy.
Strategy is important! We recommend a well-rounded media plan utilizing both digital and traditional advertising tactics. A layered campaign with digital (Google search ads, Facebook/Instagram ads, streaming TV) and traditional (print ads, billboard, radio, direct mail) advertisements will ensure you are reaching your target audience from brand awareness to conversion.
Whether you are looking to end the year with a bang or gain a head start on the year to come, remember to keep your marketing efforts strong throughout the year. Use consistent messaging with your audience to build and maintain brand awareness.
Our marketing golden rule: deliver the right message at the right time to the right audience.
