The Note
Novella Conversations: Lucy Hartman
Meet Lucy Hartman, our Marketing Intern at Novella! Lucy plays a pivotal role in providing our team with thorough research, meticulous data collection, and insightful perspectives on all aspects of marketing for our clients. Get to know a little more about Lucy!
A New Strategic Partnership that’s *Chef’s Kiss* Perfection
Introducing MKA Collective; A collaborative partnership between Novella Brandhouse, McDonnell Kinder & Associates, and Hermanos Design. Our team combines excellence in marketing and branding, restaurant and menu innovation, and architectural design to offer full-service solutions for your food concept.
Influencer Marketing Among Top Trends for 2024
Among the top marketing trends for 2024 is influencer marketing. For quick reference, influencer marketing became a thing in 2009 and by 2019, started to take off as brands began using this tactic to get in front of potential customers. We’ve outlined our top tips to follow to meet your goals, drive brand awareness and increase sales.
How to Build Your Sub-Brand
If you have an established brand, you may be asking yourself, how do I expand? How will this sub-brand affect my overall brand and is it even on-brand? We’ve outlined 6 key steps to creating a sub-brand under your existing brand umbrella.
Novella Conversations: Lily Booth
Meet Lily Booth. As a Graphic Designer, Lily creates visuals that align with a client’s brand strategy, target audience and overall business goals. Get to know Lily!
Novella Brandhouse Recognized as a Small Business SUPERSTAR for Fourth Consecutive Year
Novella Brandhouse is proud to announce we are a 2024 Small Business Superstar! We have been officially recognized by the Greater Kansas City Chamber of Commerce for the fourth consecutive year. Superstars are for-profit businesses who are headquartered in Greater...
What should your 2024 marketing plan include?
As we stride into the new year, businesses are gearing up for fresh opportunities and challenges. Central to navigating this landscape successfully is a well-thought-out marketing plan. Whether you're a seasoned marketer or a burgeoning entrepreneur, it's crucial to...
Market to Your Target Audience
There is more to the world of marketing than just digital advertising, and there’s more than one way to acquire a customer. But are you focused on the right customer? And more importantly, your customer? As we begin a new year, take some time to review your designated...
Five Trends in Branding, Design, Marketing and Social Media in 2024
Welcome to the future of marketing, branding, design, and social media! In this blog post, we'll take a sneak peek into the trends that are set to redefine the digital landscape in 2024. Get ready for a journey into the latest strategies and innovations that will...
Tips for Headshot and Lifestyle Photos
You’ve scheduled your photo shoot for team photos, individual headshots or lifestyle photos so what’s next? A great photoshoot includes wardrobe and style planning. Let’s talk about clothes, hair, makeup and more. Read on for tips and tricks for how to dress to look...
