Last week, Mizzou senior Lauren Langdon joined us for a crazy week in the office. It was great to have her around, but we thought we’d let her add her two-cents on the experience: 

by Lauren Langdon

I was lucky enough to spend the past week interning for Novella. I am a journalism major at the University of Missouri, so I learned many valuable lessons during my first experience at a branding agency. Here’s the inside scoop on what I learned at Novella.

After intensely stalking Novella’s website, social media, employee’s personal Facebook accounts, their home addresses (just completely normal and non-creepy stuff) I learned that Novella has a resident dog named Hugo. On the first day, I brought Hugo treats and successfully bribed him to be my best friend for the week.

This week I took photos at the candle-making shop 5B for their social media accounts. I discovered if you skipped taking a shower, you can walk into their store for 15 minutes and your hair will smell amazing for the rest of the day.

When you grew up in the suburbs, you may need to brush up on your parallel parking skills before you visit Novella. On the bright side, after a week of practice, I could now easily pass a driving test.

I’ve heard that some agencies have kegs and alcohol on tap, which I guess is cool, but you know what is even cooler? Novella’s refrigerator full of LA CROIX. Yes, my millennial-self was excited about this discovery, don’t judge me.

Who knew that social media management didn’t mean scrolling through Instagram for hours? Now I do. There’s so much more to it like intense data analysis and creating a brand’s voice.

On a cold, icy morning, I learned that you can get “snow” days even when you’re an intern. If this is what the real world is like, then sign me up.

I attended high school at St. Teresa’s Academy, one of Novella’s clients, so interning in the all-female work environment felt very familiar. It was inspiring to see the work that the strong, talented women at Novella were creating.

This week I took photos, designed email campaigns, created social media posts and attended meetings with clients. Despite having a small staff, Novella produces way more content than I thought was possible! Every person at Novella brings their own specific talents and skills to the team, and it’s been an honor to work with them throughout this week.