Clean Juice Strategy and Campaign

Clean Juice Campaign

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THE DETAILS

CLIENT

Clean Juice

PROJECT

Brand Strategy

Real Recognizes Real Campaign

SERVICES

Brand Strategy & Messaging

Marketing Strategy

Communication Strategy

Branded Ad Campaign

Content Strategy

Clean Juice is proud to be the first and only USDA-certified organic juice and food cafe franchise in America. Since 2016, they have expanded to over 70 locations across 19 states, driven by a commitment to promote the benefits of an organic, plant-based lifestyle.

Our mission was to create a cohesive brand experience across all locations—visually, in-store, online, and on social media—ensuring their message and identity were consistent and compelling everywhere. Because at Clean Juice, it’s more than juice, it’s a lifestyle. Choosing to drink and eat clean means joining a movement of people sipping better for the body and the environment.

With an identity and campaign that helps them embrace and amplify their unique position as a USDA-certified organic brand, we empowered Clean Juice to confidently own their place in the industry.

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We chose Novella BandHouse to reposition Clean Juice, one of our latest concept acquisitions, after meeting with several other agencies. From the very first meeting, what stood out to us was the absence of hierarchy in their approach – every team member participated, contributed, and brought valuable perspectives to the table.

Novella’s team is highly intuitive and goes beyond conventional research. They took the time to deeply understand Clean Juice’s current position in the marketplace and, more importantly, its untapped potential. The result of their work was a brand positioning campaign rooted in lifestyle choices and anchored in a powerful set of belief systems that truly resonate within the wellness space.

As part of their comprehensive effort, they also guided us through a refreshed interior design direction, introduced a new color palette, and created a brand-new logo that reflects the renewed energy of Clean Juice.

Now, a year after unveiling their work, we are systematically following the path they recommended, and we continue to see the lasting impact of their strategy. We are also still working with Novella BrandHouse today, a testament to the value they continue to bring as an outstanding partner in helping us bring new life and vision to this exciting brand.