The Parker at 18th and Vine

Development group McCormack Baron Salazar needed a name and visual brand for their new mixed use development community within the historic Jazz District at 18th and Vine in Kansas City, MO. The brand needed to feel authentic and establish the property as both a residence and destination while leaning into the area’s history, vibe, and culture.

With a name that pays homage to Charlie “Bird” Parker and a funky visual vibe, the final design leans into the jazz heritage that 18th & Vine is known for. From signage, collateral, wayfinding, merch, and marketing, The Parker represents your place in history.