Beacon Mental Health Center
CLIENT
Beacon Mental Health
PROJECT
Rebrand of Tri-County Mental Health to Beacon Mental Health
AWARD WINNER
Gold Award, Rebrand and Launch Campaign, 2024 Non Profit Connect: Philly Awards
SERVICES
Naming
Brand Identity and Messaging
Market Research
Ad Campaign
Marketing Strategy
Beacon Mental Health Center serves 9,000 people a year through crisis and counseling services and community outreach. Our objective was to drive branding and name recognition of the new name and branding from Tri-County Mental Health Services to Beacon Mental Health.
The community didn’t fully understand the mission of Tri-County Mental Health Services or the breadth of offerings. There was confusion and stigma around who Tri-County was as an organization and what they did. They are a non-profit health organization but were thought of as a government entity.
Together with our Strategic Research Partner Proof Positioning, we conducted a research study to gauge what the brand meant to the community, partners, and those they serve. Armed with this research, we developed a new name, brand strategy, messaging, and visual brand. They are the same nonprofit organization serving the Clay, Platte, and Ray counties of Missouri with the same mission – just under a new name, fresh visual brand, and messaging that better tells their story and how they help the community.
Novella Brandhouse was very professional and responsive. They exceeded my expectations and delivered an excellent brand product. We have received multiple positive and laudatory comments from clients and the community about our new brand and its design. Our Board President said, “The Rebrand was a great success!”
Tom Petrizzo
CEO
Beacon Mental Health
