Jefferson City, Missouri Rebrand

The municipal government office in Jefferson City, Missouri came to Novella Brandhouse looking to improve the city’s logo, as they didn’t have a visual presence that was unique to the city. They needed the visual brand to not only tailor to the modern, forward-thinking values of the city, but incorporate its rich history.

Our designers and strategists took a trip to Jefferson City to witness firsthand the unique architecture and historical essence that the city has to offer. Leaving inspired, the Novella team conceptualized a new logo that incorporated the dome silhouette of the Capitol building and elements that nod to the railroads, bridges, and Missouri River, effectively capturing their past, present, and future.

In addition, our designers created a complete visual brand system including fonts, colors, and a custom pattern that the city could use to not only serve as the face of the city, but for digital and printed materials to keep their new visual identity consistent.