HIX Corporation

Our challenge was to create a brand system that worked for HIX Corp. as a parent brand, with their additional product lines as unique sub brands underneath. The goal was to modernize their look while staying true to the company’s heritage.

Our creative strategy was based on a modular system inspired by their products. Working with multiple brands, we knew we needed the logo system to feel cohesive. In order to give the sub brands their own independent look, we implemented color rules which are reflected back into the HIX Corporation parent brand logo. Additionally, we executed distinctive brand messaging for each sub brand with new websites.