CASA of Jackson County
THE DETAILS
CLIENT
CASA of Jackson County
PROJECT
It’s More Than Volunteering Campaign
AWARD WINNER
Gold Award, Short Video category, 2024 Non Profit Connect: Philly Awards
sERVICES
Brand Messaging
Marketing Plan
Ad Campaign
Photography + Video Library
Jackson County CASA (Court Appointed Special Advocates) recruits, trains, and supports volunteers to advocate for the best interests of children in the family court system. Our team was tasked with helping CASA achieve its goal of recruiting 200+ new CASA Volunteers annually.
Given the demanding nature of the work, we focused on attracting individuals ready to invest the time and energy required. This isn’t passive volunteering—it’s impact-driven, for those committed to making a real difference. Our work with CASA was a full team effort, including brand messaging, marketing strategy, creative campaign, and the creation of a photo and video library by Novella Studio.
