Abita Brewing Company
A Bond+House Project
Capitalizing the quirks of a beloved Louisiana beer.
2020 Flambeaux Award
Public Relations Association of Louisiana – New Orleans Chapter
2019 Fleurish Awards
New Orleans Chapter of the Public Relations Society of America
What We Did
in partnership with Bond Morch –
a Bond+House project
In May 2019, Novella Bondhouse launched an integrated marketing campaign for Abita Brewing Company, Louisiana’s first and largest craft brewery. The goal of the campaign is to regain market share in the Greater New Orleans market, one that has become oversaturated with new competitors in the local craft beer space. We are responsible for campaign strategy, creative development, production, media planning, and buying (both traditional and digital), as well as social media and influencer relations.
The campaign features a media mix of social and display advertising, geofencing, OTT, YouTube TrueView, out-of-home advertising, email marketing, and social influencer engagement.
The Success Story
The “It Just Makes Sense” campaign won two of the highest awards in the PR industry; The Flambeaux and Fleurish Awards.
Specifically, our social media advertising campaign has far exceeded industry standards with regards to impressions and click-through-rates (CTR). Among the multiple creative concepts developed, we saw CTRs between 2.1% and 2.6%. The industry standard in Food & Beverage is .217%. Our campaign has also resulted in significant shares and engagements.
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Novella Brandhouse is certified by the state of Missouri and the City of Kansas City, Missouri as a Women Business Enterprise (WBE) & Small Local Business Enterprise (SLBE).