Bond+House is a formal collaboration between Kansas City, MO-based Novella Brandhouse, and New Orleans, LA-based Bond Moroch.
As a full-service branding, marketing and PR collective, we design and implement campaigns and strategies across all platforms. Bond+House has been recognized for outstanding work, winning awards from:
Public Relations Association of Louisiana
Public Relations Society of America (PRSA)
IABC Kansas City
Through Novella Brandhouse, the partnership is certified by the State of Missouri and the City of Kansas City, Missouri as a Women Business Enterprise (WBE) & Small Local Business Enterprise (SLBE).
Programming, partnership and development expertise
Unrivaled experience working with music, arts, culture, and non-profit organizations.
Successfull deployment of integrated marketing strategy
Maximize brand impact to achieve strategic goals
Penetrating consumer insights that drive brand success
Award-winning creative and brand strategy
Deep understanding of buyers making 80% of purchasing decisions – Women.
Abita Brewing Company
Advertising Campaign –
It just makes sense – in New Orleans.
Capitalizing on the quirks of a beloved Louisiana beer.
FLAMBEAUX AWARD – OUTSTANDING INTERACTIVE MARKETING CAMPAIGN
FLEURISH AWARD OF EXCELLENCE
What We Did
In May 2019, Bond+House launched an integrated marketing campaign for Abita Brewing Company, Louisiana’s first and largest craft brewery. The goal of the campaign is to regain market share in the Greater New Orleans market, one that has become oversaturated with new competitors in the local craft beer space. We are responsible for campaign strategy, creative development, production, media planning, and buying (both traditional and digital), as well as social media and influencer relations.
The campaign features a media mix of social and display advertising, geofencing, OTT, YouTube TrueView, out-of-home advertising, email marketing, and social influencer engagement.
The Success Story
The “It Just Makes Sense” campaign won two of the highest awards in the PR industry; The Flambeaux and Fleurish Awards.
Specifically, our social media advertising campaign has far exceeded industry standards with regards to impressions and click-through-rates (CTR). Among the multiple creative concepts developed, we saw CTRs between 2.1% and 2.6%. The industry standard in Food & Beverage is .217%. Our campaign has also resulted in significant shares and engagements.