Your organization doesn’t need another one-off project. You need momentum.
You’re growing, evolving, or entering a new chapter.
But your brand and marketing haven’t kept pace.
A single project can’t solve that. A long-term partner can.
You’re stuck in a loop.
At some point in an organization’s growth, one-off projects stop working.
You can redesign the website, refresh the logo, or launch a campaign, but without a consistent strategic partner, those efforts don’t compound. They just… end. Then six months later, you’re back where you started, asking the same questions.
Common signs you’ve reached this stage:
Your brand no longer reflects where your business has grown
Messaging varies across teams, programs, or locations
Marketing staff are stuck in execution mode with no time for strategy
Differentiation from competitors feels a bit fuzzy
Growing pressure from the board, leadership, and other stakeholders
Growth goals exist, but the pipeline isn’t keeping up
You need consistent creative support to move initiatives forward
This is the point where momentum matters more than projects.
What comes next?
A 12-month strategic brand and marketing partnership
Our 12-month brand and marketing retainer program is designed to support growth, change, and complexity. Through the Novella Retainer, we function as an embedded strategic and creative team, bringing together brand strategy, marketing direction, and creative execution into one consistent, trusted relationship.
What momentum looks like
Momentum comes from consistency, clarity, and continuity.
It looks like a brand that holds together across channels, teams and locations. Messaging that doesn’t need to be re-explained every time someone new touches it. Campaigns that build on one another instead of resetting the story.
It also looks like having a partner who understands your organization deeply enough to anticipate needs, make decisions, and move work forward without constant re-orientation.
That’s the gap the Novella Retainer is designed to fill.
Brand strategists
Marketing strategists
Creative strategists
Content strategists
Designers and art directors
Writers
Content creators
What you’ll have access to
A flexible, strategic mix of brand, marketing, and creative services based on your goals.
Brand Strategy & Messaging
Brand assessment + strategy
Positioning & differentiation
Brand messaging + narrative development
Brand architecture
Visual Branding & Design
Identity refinement
Logo extensions + brand systems
Multi-location brand consistency
Updated brand standards + governance
Marketing
Strategy
Annual + quarterly marketing plans
KPI tracking tied to your goals
Campaign strategy
Integrated marketing recommendations
Creative Campaign Development
Concepting + storytelling
Multi-channel campaigns
Fundraising campaigns
Recruitment campaigns
Content & Social Execution
Social content creation
Copywriting for all channels
Narrative and storytelling
Website content and UX recommendations
Creative Design & Production
Collateral creation and packaging
Environmental graphics + signage
Presentations + pitch decks
Squarespace website design/build
Not included: Paid media spend, PR, large-scale video, drone or photography shoots, WordPress/Shopify development, hosting fees, printing, market research firm fees or out-of-town travel.
Who this is perfect for
Organizations that are:
- Scaling or entering a new phase
- Preparing for major campaigns, launches, or growth
- Rebranding or repositioning
- Struggling with brand clarity or consistency
- Competing in crowded markets
- Managing multiple locations, programs, or departments
- Operating with a small, overextended marketing team
If your organization has 1–3 marketing staff, limited strategic capacity, or growing pressure from leadership, this retainer is designed for you.
Clients love this model
Clients often describe the retainer as having a CMO, brand strategist, creative director, design team, marketing department, and thought partner—all rolled into one predictable monthly investment
Because we’re embedded over time, we move faster, anticipate needs, and maintain deep brand understanding. The result is less internal overwhelm, stronger alignment, and work that actually compounds instead of starting from scratch each quarter.
“Working with Novella Brandhouse has been a game-changer for AT&S. They helped us clarify our brand message and create a strategy that truly highlights what makes us different in a competitive market. From our refreshed logo and website to ongoing marketing support, their team consistently delivers high-quality work that drives results. We’ve seen measurable increases in web traffic, qualified leads, and revenue, and their continued partnership allows us to stay focused on our customers while knowing our brand is in great hands.”— Brian Horn, Vice President & Managing Partner
American Trailer & Storage
What we can create in 12 months
Every organization uses their retainer differently, but common outcomes over 12 months include:
Brand positioning, architecture, and messaging systems
Refined or expanded brand identities and standards
Annual and quarterly marketing strategies
Multi-channel campaigns (fundraising, recruitment, lead generation)
Social content systems and narrative frameworks
Website content, UX recommendations, and Squarespace builds
Presentations, reports, environmental graphics, and core collateral
The retainer stays flexible. We prioritize what creates traction first, then adjust as your needs evolve.
A simple structure: $4,200 per month for up to 30 hours of strategic execution
Excludes paid media spend, PR, large-scale video or photography, WordPress/Shopify development, hosting, printing, third-party research, and travel.
Ready to build momentum?
Let’s get started
Every engagement begins with a brand and marketing assessment, a clarity session to align on goals, and a 12-month strategic roadmap. From there, we become your strategic and creative engine month after month.
