The Fairways at City Center


The suburbs just got cool. Introducing a new living concept. 

What We Did

Brand Strategy & Identity | Website
Social Media/Content Strategy
Marketing Strategy | 
Full-Service Marketing

About the Client

The Fairways at City Center was a new development but also a new-to-market concept – luxury villas for lease. The client came to Novella in need of full brand architecture, name, visual identity, website, signage, marketing materials, strategy, and a social media plan to bring this exciting first-to-market concept to life.

The Success Story

“Novella spearheaded the branding and  marketing program for a number of our real estate developments, including Park Place in Leawood and The Fairways at City Center in Lenexa. Because these communities were new concepts to the market, it required a strong understanding of the differentiating factors and educating the audience about the product. Novella was creative and original in its approach, informing as well as communicating the uniqueness and advantages of the projects.”

Melanie Mann
Principal Executive
The Fairways at City Center

In 2016, Novella Brandhouse started working with The Fairways at City Center – when all the client had was a rough idea for a name and concept. Together, we created a brand that was as fresh and new as the idea behind the luxury villa residences.