The Fairways at City Center
The suburbs just got cool. Introducing a new living concept.
What We Did
Brand Strategy & Identity | Website
Social Media/Content Strategy
Marketing Strategy | Full-Service Marketing
About the Client
The Fairways at City Center was a new development but also a new-to-market concept – luxury villas for lease. The client came to Novella in need of full brand architecture, name, visual identity, website, signage, marketing materials, strategy, and a social media plan to bring this exciting first-to-market concept to life.
The Success Story
“Novella Brandhouse was responsible for all creative, branding, and advertising for Park Place for more than two years. They have a focused strategy for creating and implementing brand awareness. They were instrumental in advancing our brand and effectively communicating it through graphics and copy. We loved the tagline they created for us!”
Melanie Mann, Principal Executive Park Place Partners
In 2016, Novella Brandhouse started working with The Fairways at City Center – when all the client had was a rough idea for a name and concept. Together, we created a brand that was as fresh and new as the idea behind the luxury villa residences.
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Novella Brandhouse is certified by the state of Missouri and the City of Kansas City, Missouri as a Women Business Enterprise (WBE) & Small Local Business Enterprise (SLBE).