St. Teresa’s Academy Student Recruitment Campaign
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2016 AIGA KC 12th Annual Awards
What We Did
St. Teresa’s is an all-girls, grades 9-12, academy in Kansas City. The school is a Catholic, college-prep high school that is accredited by the North Central Association/AdvanceED. Faculty and staff at St. Teresa’s have worked hard to create an encouraging, scholastically challenging, and diverse curriculum as they nurture generations of confident and caring women who go on to change the world. The school has a 100% college acceptance rate.
What we did
We created a student recruitment campaign geared towards Kansas City area girls, age 10-16, and their parents. The recruitment campaign consisted of a 32-page brochure/mailer with a special pull-out piece, along with a tote bag, shadow/tour leave-behind and magnet.
The two-year campaign met the goal the first year and exceeded it by 3% the next.