Legends Outlet Malls
Making Spirits Brighter Campaign
What We Did
Brand Strategy • Ad Campaign • Collateral Design • Video/Photography • Website
We were excited to partner with The Legends Outlets for the 2020 holiday season on their seasonal campaign. A trip to The Legends Outlets is a holiday staple, and we (and many others) would not let the downer of 2020 stop us from safely celebrating.
The campaign focused on the central idea of making spirits brighter. The Legends is here to make a dark season a little brighter, with festivities and reduced prices that create a shopping trip everyone can enjoy. The Legends Outlets is an experience that begins as soon as you start to stroll the promenade. It’s a cozy and convenient place to escape to, a wonderland of festivities and great finds where everyone can find a little magic this season.
Check out the 2022 branded ad campaign that launched in Spring/Summer 2022. Together with Page Communications and Legends, we collaborated on a memorable ad campaign designed to draw shoppers to the center. Pulling from stores to focus on items that are sold at Legends, we used clothes, shoes, accessories and beauty products to create flat lay images that we brought to life in digital and print ads. You can find an example of the campaign on our Instagram.
To generate back-to-school fashion buzz, our Studio team created TikTok videos that featured styling tips for three aesthetics – college girl, soft girl/Y2K, and alternative grunge. These ”how to” videos showcased 25+ mix-and-match looks that teens can use as inspiration for building their back-to-school wardrobe. We pulled the looks straight off the racks at Legends so that viewers could find these exact styles in the stores today.
Our goal was to create excitement for shopping in-person at Legends – finding looks, playing with style, and taking the items home. We decided TikTok was the best platform for the video because it speaks to our target audience – teens! View the videos here on TikTok.