Healthy macro-balanced meals.


J.Mullin Apparel-Case Study

What We Did

Name Development  •  Visual Brand System  •  Brand Messaging Strategy

J.Mullin Apparel-Case Study


Kitch is a prepared meals company with a focus on healthy, macro-balanced meals that are available for same-day pickup or delivery.

The Challenge: In a competitive market, this new, retail-based, prepared meal concept needed to stand out from established restaurants, meal kit and food delivery services. 

J.Mullin Apparel-Case Study

Our Success Story

Based on the brand promise that Kitch could deliver a convenient, healthy, gourmet-dining experience in your home or on-the-go, we created a name and brand system. It was important to capitalize on the idea that delicious, healthy, prepared meals bring people together and help them feel good about what they’re eating. Kitch, short for kitchen, is where it all comes together whether you are cooking the food or simply enjoying it. The visual brand included a logo, colors, fonts, illustrations, packaging design, environmental elements and more. Everything from the brand statement to key messaging and a tagline were created as part of the messaging to be used on the website, collateral, social media and advertising.