A bright and colorful brand fit for the big screen
What We Did
Brand Strategy & Identity
About the Client
Kansas City Native Tamara Day, owner of Growing Days and the star of Bargain Mansions on the DIY Network and HGTV, is a purveyor of glam and cozy. She works with clients who desire a layered, bountiful, down-to-earth glam style perfect for everyday life.
Tamara needed a complete brand strategy and a new website to showcase her interior design and home renovating business in anticipation of the October 2017 debut of her show “Bargain Mansions” on the DIY Network.
The Success Story
This brand strategy and website won a prestigious IABC Kansas City Quill award in 2018.
“The website is really beautiful and functional to navigate, as well. I love the use of a large amount of photography to display Tamara’s aesthetic. The finished product ties in well to the audience and messages outlined in the work plan.” – Quills 2018 Judges Feedback
We created a website that showcased her brand with curated content and company for a national TV debut and presence. The site needed to highlight Tamara’s best projects, edify her brand and be user and mobile-friendly. She was delighted with the outcome of the website. The branding shined brightly on all pages, communicating Tamara’s aesthetic.
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Novella Brandhouse is certified by the state of Missouri and the City of Kansas City, Missouri as a Women Business Enterprise (WBE) & Small Local Business Enterprise (SLBE).