Green Bee Tea Towels


Towels for the busy bee. 

Low-maintenance tea towels for high-maintenance messes.

What We Did

Brand Strategy & Identity | Website
Social Media/Content Strategy
Marketing Material

About the Client

Green Bee Tea Towels is a specialty tea towel business right here in KC. Owner, Rena Krouse, came to Novella ready to scale. What started as a basement warehouse, has now turned into a full-blown enterprise with specialty towels in more than 700 retail stores.



We created a full suite of brand messaging and editorial content strategy, and a logo refresh helped the owner Rena build out her brand. We kept the integrity of the already existing logo, but made it more clean and sophisticated while maintaining the earthiness of the brand. This gave Rena a variety of logos options so that her team can have the flexibility for modern branding.

Our content strategy and editorial calendar helped carry the new brand to social media, where Rena has a large following and earns leads. The editorial calendar helped bring purpose to posts on multiple platforms and gave her social team easy direction for managing, promoting, and consistently posting original branded content. 



“I wanted to thank you for the work you did. The social media calendar is perfect! It takes all the mental blocks out.”

Rena Krouse, Green Bee Tea Towels