East Tennessee State University Online


Discovery a century of learning, online.

What We Did

Brand Development  •  Naming  •  Logo + Identity Design  •  Video and Digital Brochure

East Tennessee State Online
ETSU-Discover a century of learning


East Tennessee State University is located in Johnson City, Tennessee. ETSU Online provides students with an attainable university education for professional potential. 

The objective was to position ETSU as a premier university in the region (and beyond) that offers a quality online education from an accredited university.  It was important that the online program convey the existing values and promises of ETSU and their current visual brand system while being consistent across all platforms.

Our Success Story

We worked with our strategic partners, Bond Moroch and Sonority Group, to develop and create a refined name and brand platform. We provided targeted value propositions that specifically aligned with key recruitment markets for the online program. 

We started with researching the current online students, the marketplace and the competition to uncover any insights, points-of-differentiation or strategies that could help drive enrollment, brand and student relationships.

Our team positioned ETSU as a premier university in the region that offers an attainable education online. Through brand messaging, we spoke to potential students with language that resonated with them. Clever key messages, such as “A century of learning, delivered online”and “Education by your rules,” were developed for marketing campaigns, brochures, social media and more. In addition to the visual brand and messaging, we also created a digital brochure and video.